ProAnalytics Team

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT PROANALYTICS TEAM

We turn data into profit.

ProAnalytics Team is a dedicated web analytics firm that transforms data into practical insights. Since our inception in 2019, we've enabled businesses to enhance their digital strategies through effective data collection, integration, and visualization. Our skilled professionals provide customized services, including Google Analytics 4 implementation, server-side tagging, BigQuery integration, and automated reporting. We adopt a hands-on approach, collaborating closely with clients to ensure thorough understanding and smooth interactions. With over 200 clients in e-commerce, SaaS, and media sectors placing their trust in us, we assist businesses in making informed, data-driven choices. Our services include: 1. Data Collection & Tracking 2. Data Integration & Automation 3. Data Processing & Analysis 4. Advanced Analytics 5. Audits & Consulting.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

65% Business Intelligence (BI) Dashboard Development

35% Data Strategy Consulting

50% Digital Strategy

30% Conversion Rate Optimization (CRO)

20% Ecommerce Marketing

About the Team

OUR STORY

ProAnalytics Team distinguishes itself as a specialized web analytics partner where you collaborate directly with skilled analysts instead of sales agents. Founded by professionals with backgrounds in PPC, marketing, and SEO, the team deeply understands both analytics tools and marketing strategies. Since 2019, they've trained nearly a thousand students and firms, reflecting their commitment to ongoing learning and innovation. Offering comprehensive services, including GA4 setup, server-side tagging, data integration, automated reporting, customer segmentation, and advanced analysis, they empower clients to streamline decision-making and optimize marketing efforts. Praised widely by diverse clients for professionalism, responsiveness, and delivering tailored solutions, ProAnalytics Team continues to be a trusted advisor helping businesses harness data-driven insights with expertise and dedication.

Portfolio

End-to-End Analytics Report for Marketing ROI

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Interested in seeing the results in action? Check out the interactive end-to-end analytics report here: https://app.powerbi.com/view?r=eyJrIjoiYTlkZDA4NzctOWFlMi00YzI0LWI5NjctZTdlZWE2ODFhZTlkIiwidCI6IjY4YmY3Y2YyLTUxMWEtNGU5ZC05YjRjLTliYTAwZjc5MjFmNCIsImMiOjl9. This engaging Power BI dashboard allows you to explore essential metrics and directly assess the ROI of marketing initiatives. The client requested a detailed end-to-end analytics report to monitor advertising expenses and sales resulting from various marketing efforts. The task involved integrating data from multiple tiers: Source/Medium, Campaigns, Ad Groups, and Keywords, while ensuring precision and clarity for informed decision-making. **Stage 1 - Centralized Data Collection in BigQuery** We established a centralized data warehouse using Google BigQuery by: **Stage 2 - Data Visualization** We created a dynamic report that visualizes advertising performance and ROI based on a last non-direct attribution model. The report reveals insights into: This solution empowered the client to refine their advertising strategies and allocate budgets more effectively, enhancing their overall marketing performance.

Attribution Models Report for Marketing Channels

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Interested in how various attribution models can influence your marketing choices? Check out the interactive attribution models report here: https://app.powerbi.com/view?r=eyJrIjoiMmIzM2ZlZDktN2IxNy00NDkzLWE4NGUtNWZkNjE1NmUwMDI0IiwidCI6IjY4YmY3Y2YyLTUxMWEtNGU5ZC05YjRjLTliYTAwZjc5MjFmNCIsImMiOjl9. This dashboard illustrates the effects of different attribution strategies on the assessment of marketing channels and campaigns. The client requested a report to evaluate the effectiveness of marketing channels utilizing various attribution models—such as First Click, Last Click, Position-Based, and Markov Chain—with an emphasis on actual sales rather than just orders. **Stage 1 - Centralized Data Collection in BigQuery** We created a centralized data warehouse in Google BigQuery by: **Stage 2 - Data Visualization** We constructed a dynamic dashboard that: This report empowered the client to gain a clearer insight into how marketing channels drive sales from different attribution viewpoints. Furthermore, the dashboard is adaptable, allowing for the incorporation of additional attribution models as necessary.

Automated RFM Analysis and Audience Segmentation

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The client reached out to us to streamline the RFM analysis of their customer base, allowing for real-time segmentation and automated audience generation for marketing initiatives. **Stage 1 - Centralized Data Collection in BigQuery** We developed a centralized data repository in BigQuery by: **Stage 2 - SQL-Based RFM Calculation** We crafted an SQL query to determine: **Stage 3 - Data Visualization** We designed a responsive dashboard that: **Stage 4 - Automated Audience Creation for Facebook Ads and Google Ads** To boost marketing strategies, we automated the generation of audiences for Facebook Ads and Google Ads based on RFM data: This solution enabled the client to:

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"ProAnalytics Team delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Business Intelligence (BI) Dashboard Development

Data Strategy Consulting

Digital Strategy

Conversion Rate Optimization (CRO)

Ecommerce Marketing

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