PRLab

PRLab is a B2B tech public relations agency that focuses on startups, scaleups, and corporate teams. Established by Matias Rodsevich in 2018, the agency has offices in Amsterdam, Austin, Madrid, Stockholm, and Munich, catering to clients in Europe, the United States, and the MENA region. PRLab assists over 200 tech clients with market expansion, thought leadership, brand recognition, and strategic funding communications, primarily for companies in Series A and beyond. Their offerings encompass regional and global PR campaigns, media relations, and digital PR aimed at securing media coverage. The agency operates across various sectors, including SaaS, HealthTech, BioTech, FinTech, cybersecurity, HRTech, cleantech supply chain, and blockchain, among other tech industries. Notable clients include Unifonic, Chargebee, Wayflyer, TomTom, and various other companies at different stages of growth. PRLab's strategy prioritizes specific outcomes for companies, establishing measurable KPIs from the outset. Reporting emphasizes the impact rather than mere activity, tailored for lengthy B2B sales cycles and credibility enhancement with buyers, investors, and regional media. This business goals-first approach ensures alignment with concrete commercial objectives in every campaign. Additionally, PRLab stands out as the only tech PR agency that publicly shares a Live PR Tracker, allowing anyone to view over 15,000 pieces of press coverage obtained for clients across tech sectors. This commitment to transparency distinguishes PRLab within the industry.