Presnt

For Presnt

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Overview

2 - 9

Employees

2023

Year Founded

ABOUT PRESNT

Full Service Advertising Agency on Subscription

Effective advertisements generate revenue. If they don't, we guarantee a full refund of our agency fees. Presnt operates as an advertising agency on a subscription basis, assisting clients in increasing their revenue while keeping marketing expenses low. Rather than charging clients large fees per project or for hours worked, we offer a fixed monthly fee that covers all our services. Presnt features three pricing plans tailored to companies of various sizes and needs, enabling them to leverage advertising for growth. Each plan includes unlimited services, revisions, and user access, along with a customizable dashboard for tracking and managing our work. We don’t tie you to a long-term contract; you can cancel your plan at any time, and your account will remain active, allowing you to reactivate your subscription whenever you wish. For more information, visit www.itspresnt.com.

Languages Spoken

English

HIGHLIGHTS

2 - 9

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

10% Social Media Marketing

6% Video Marketing Strategy

5% Search Engine Optimization (SEO)

4% Content Marketing Strategy

11% Meta Ads Management (Facebook & Instagram)

8% LinkedIn Ads Management

6% Media Planning & Budget Allocation

8% Environmental & Signage Design

Portfolio

Demand Generation Strategy

Unknown

**Problem** The client sought assistance in developing their Demand Generation Strategy. As a B2B SaaS company, they depend on both inbound and outbound methods to attract leads. To boost demand for their offerings, a thorough strategy encompassing various channels was necessary. Given that B2B SaaS purchases often involve longer decision-making processes, we needed to create persuasive messaging tailored to each phase of the buyer's journey. **Approach** In determining our approach, we began by examining the client's current performance. We conducted an in-depth analysis of their analytics to uncover how they were acquiring clients. Our focus included evaluating the effectiveness of different channels, geographical areas, creative content, and client profiles. Additionally, we mapped the customer journey, becoming familiar with each phase and understanding the needs of potential buyers at every step. **Solution** The outcome was a multi-tiered strategy. A key advantage was the client's established presence in the industry, eliminating the need for educating the audience on the existence of the problem. The first component of our strategy involved awareness campaigns that showcased the products and highlighted their benefits. The second component aimed at driving website traffic by promoting the existing organic content that their team had created. The final phase focused on retargeting individuals who had previously interacted with the client’s ads, social media profiles, videos, or website. **Results** This was a challenging endeavor, and we take great pride in the outcome: an increase of $1.2 million in Annual Recurring Revenue (ARR), a 3.5% click-through rate (CTR), and a 40% reduction in customer acquisition costs (CAC). These achievements were realized in the third quarter of 2022. The client experienced a twofold increase in clients derived from the Paid Social channel. The highest revenue-generating channels were Direct Traffic and Organic Search, confirming the effectiveness of our Awareness campaign.

Lead Generation Campaign

Unknown

**Challenge**: This campaign stemmed from a partnership with the client, who sought assistance in promoting their new eBook to generate more top-of-the-funnel leads. The primary difficulty was the client's broad target audience. With a FinTech trading platform, their potential customers included anyone interested in trading globally. Crafting a message that would resonate with such a diverse demographic was quite tricky. **Strategy**: To develop an effective strategy and creative content, we first needed to understand the client's platform thoroughly. We explored their product and familiarized ourselves with their buying process, which involves users signing up and making a deposit to access all features, including analytics and trading tools. Our objective was to maximize qualified sign-ups using their new eBook as an incentive. **Solution**: Two additional challenges arose: 1. The client's budget was limited; 2. We were unable to utilize Google Ads due to their restrictions on financial instruments and trading. Consequently, we opted for Facebook advertising. We decided to A/B test Facebook Lead Forms against a Landing Page that the client provided. Given the broad target audience and the lack of sufficient data in their CRM, we implemented interest-based targeting. We also tailored the creative content to the languages of the countries where the ads ran. **Results**: Ultimately, Lead Forms outperformed the Landing Page significantly, yielding 327 leads, with a 1.7% click-through rate and a cost per lead of $1.20. Despite the campaign running for only one month with a very constrained budget and targeting options, we were highly pleased with the outcomes. The exceptionally low cost per lead was a pleasant surprise.

Brand Awareness Campaign

Unknown

**Challenge**: Our client aimed to enter the US market. While they were already established in their home country, they needed a campaign to build brand awareness in this new market. **Approach**: We chose to structure the campaign in several phases. The first phase would involve introducing the company, followed by an emphasis on its core values, and finally showcasing the product and its features. In the concluding phase, we would highlight the advantages of each feature, detailing how they assist our target audience in addressing their needs. **Outcomes**: The campaign resulted in a 150% increase in organic traffic, a 76% rise in direct traffic, and a 234% jump in brand mentions. The main goal was to boost organic traffic and attract new users from this channel.

3 more projects

Pricing Snapshot

Min Project Size

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Avg Hourly Rate

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Cost Rating

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What Clients Have Said

"Presnt delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Social Media Marketing

Video Marketing Strategy

Search Engine Optimization (SEO)

Content Marketing Strategy

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

Media Planning & Budget Allocation

Environmental & Signage Design

Graphic Design

Print Design

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Portfolio

Demand Generation Strategy

Unknown

Lead Generation Campaign

Unknown

Brand Awareness Campaign

Unknown

3 more projects