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Prequel

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Overview

$10,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

ABOUT PREQUEL

Nothing but Naming

We are a tight-knit group of experienced branding experts who previously worked at major agencies. Our backgrounds may resemble those of many you've encountered—we have been employed by various renowned branding, consulting, and design companies, and our clients include a wide range of Fortune 500 companies. Being a small team means we don't have a "B-team" option. We like to think of ourselves as the professionals you expected to work with when you hired that large firm in New York City, but at half the cost.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

2015

Year Founded

Services
Focus
Industries
Clients
Services Provided
100% Brand Identity Design

About the Team

OUR STORY
Prequel, formerly known as StokeSignals for over a decade, is a dedicated strategic naming agency that crafts trademarkable names and comprehensive brand architectures. Specializing in supporting clients—often joining after foundational stages—they create 'prequels' that simplify storytelling and selling. Their meticulous process involves generating numerous names, all pre-screened for trademark conflicts, ensuring legal and strategic soundness. Serving diverse sectors, from automotive to technology and consumer goods, they guide clients through naming challenges—from single brands to complex portfolios—offering expertise on growth, trademark considerations, and brand architecture. In 2024, they underwent their own renaming journey, deepening their understanding of the emotional and logistical naming process to better serve clients. Prequel promises personalized, expert-driven naming solutions without outsourcing or junior staffing, epitomizing professionalism and precision.

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Locations

Headquarters

1722 Alderbrook Rd NE

Atlanta, Georgia, United States 30345
Goodisnotgoodenough.