PRAXIS

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

ABOUT PRAXIS

Creative. Curious. Connected.

We are a top Canadian marketing communications agency known for capturing attention. We collaborate with prominent brands and those with ambitious visions to achieve results through our five integrated divisions: PRAXIS PR, PRAXIS Digital, PRAXIS Live, PRAXIS Social, and PRAXIS Collabs.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Digital Strategy

15% Content Marketing Strategy

15% Social Media Marketing

5% Influencer Marketing

35% Brand Identity Design

15% Brand Refresh & Rebranding

About the Team

OUR STORY

Our Journey We don’t just operate in your realm; we fully engage with it. We delve into your brand, grasping its essence, the challenges it faces, and the cultural context it exists within. We regard your brand's reputation as our responsibility, and we approach it with utmost seriousness. With more than 25 years of experience in public relations and communication, we have witnessed the evolution of influence, audience expectations, and the communication environment. Our core principle has always been third-party credibility, which continues to drive the strategies we develop.

TEAM PHOTOS

Portfolio

ROCKSTAR TURNS UP THE VOLUME Case Study

PepsiCo Canada

To connect meaningfully with Gen Z, Rockstar tasked us with helping the brand authentically engage with contemporary culture. Our responsibility was to collaborate with emerging artists and lifestyle creators to produce content that resonates more powerfully than conventional advertisements, fostering cultural relevance, fan affection, and notable engagement.

Cineplex National Popcorn Day

Cineplex

PRAXIS developed a comprehensive 4-pillar public relations strategy for National Popcorn Day, focusing on Cineplex's popcorn as the country's favorite. Collaborations with influencers Gigi Lablack, Stephen Covic, and Jessica Lam produced tailored content that aligned with their unique styles and highlighted the promotion. Seeding kits were distributed to 30 influencers, who generated organic coverage featuring branded merchandise and passes. Efforts to secure earned media included national press releases and pitches, while partnered broadcast segments with Denise Wild showcased innovative popcorn ideas, reinforcing Cineplex's promotion. The results included 47.8 million impressions, 25% above the target, 218 pieces of earned media coverage, 12 pieces of content shared by 3 influencers, and 49 pieces of content resulting from 30 effective and budget-friendly seeding kits.

Pure Leaf Keeps It Real

Pure Leaf

PRAXIS partnered with influencers who embodied the spirit of the campaign, making sure that the messaging resonated with the audience's inclination toward genuine storytelling and self-expression. These influencers were selected for their capacity to represent and convey the "Yes to Real" theme, which aligns seamlessly with Pure Leaf's identity of authentic brewed tea and meaningful experiences.

5 more projects