Practiceedge is a Melbourne-based digital marketing agency specializing in the healthcare sector, dedicated to connecting medical providers with patients through ethical, strategic marketing. Founded in 2009 by Simon Mauger, a former chiropractor who recognized the potential of digital marketing to transform patient engagement, the company has grown from a one-person operation to a team of 27 experts. They leverage AI, automation, and data-driven insights, guided by human strategy, to deliver AHPRA-compliant campaigns that support patients throughout their healthcare journey. Practiceedge values genuine communication over aggressive tactics, aiming to enhance visibility, build trust, and promote sustainable growth for healthcare practices both in Australia and internationally. Their personalized approach focuses on lasting patient relationships aligned with providers’ values.