Practice Practice

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT PRACTICE PRACTICE

We exist where creativity, culture & commerce meet

We collaborate with clients to introduce new brands and reposition established ones to enhance growth, visibility, and market presence. Our clients range from entrepreneurs and designers to artists, musicians, publishers, and beyond. Collaboration is fundamental to our values. Throughout the entire process, from initial concept to final creation, we work closely with our clients. By sharing ideas and thoroughly exploring their vision, we can develop creative solutions that are inspiring, enriching, and exciting. Outstanding, timeless design is not only commercially successful but also artistically meaningful and culturally significant.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

17% Product Design

14% Brand Identity Design

3% Other Design

33% Brand Identity Design

33% E-Commerce Development

Portfolio

Re-defining Luxury

Unknown

Spencer Badu had a clear purpose in the fashion world—marked by his intricate style, innovative vision, and progressive mindset—when he approached us to refine his brand and visual identity. Rather than completely revamping his image, Spencer aimed to better connect with his core customers and clearly communicate his brand’s distinctiveness to a discerning audience. He sought to maintain the existing value of his brand while intentionally broadening its scope. The central issue was that Spencer believed his eponymous line was being perceived merely as a typical streetwear brand. He aimed to redefine his brand's identity to align more closely with the experimental luxury garments he was creating, moving his streetwear products into a new diffusion line called SP. He wanted his main logo to encapsulate his modern aesthetic. In response, we developed a modular, precise, geometrically designed logo, inspired by the creation process of one of the world's most iconic logos—NASA's. We produced a complete logo, a partial logo, and a monogram logo, each serving unique functions within Spencer’s brand hierarchy. This logo system was designed to support the brand’s diverse identity effectively. The logos were crafted to perform well across various platforms, including social media, websites, physical materials, and garment labels and hardware. Since then, Spencer Badu has firmly established himself in the luxury fashion sector, with his line now featured on leading e-commerce platform SSENSE.

A Multi-facet Platform in Istanbul

Unknown

Desole, founded by veterans of the fashion industry and located in Istanbul, aimed to establish itself as a modern boutique known for its unique style and distinctive curatorial approach. Practice Practice collaborated with Desole to create a cohesive and consistent atmosphere around the brand. The concept behind Desole was to provide customers with a glimpse into a unique world where high-street fashion, streetwear, art, and music merge to offer an unparalleled experience. While many European boutiques adopt serious and professional branding akin to contemporary art galleries, leading to a prevalence of stern brand identities, Desole intentionally chose a different path. The boutique aimed for an identity that reflected refinement and sophistication, balanced with a playful and youthful spirit. The name "Desole," which means "sorry" in French, adds a subtle touch of irony and a light-hearted rebelliousness to its core identity. The logo we designed features a whimsical illustration of a hand holding followers along with a sleek sans-serif typeface, blending sophistication and playful mischief seamlessly. Our comprehensive visual identity package included various illustrations, storefront designs, packaging, and graphics. Before finalizing the deliverables, we worked closely with the founders through nearly 50 revisions to arrive at the final product. Desole's brand identity was introduced across social media, product packaging, and multiple types of store collateral.

Luxury Contemporary Store

Unknown

Distinguishing oneself in today's crowded fashion landscape is a challenging task. New brands must be skillful, precise, and self-assured when establishing their identity. 017, a new high-end clothing boutique, approached us to develop a brand identity that was futuristic, accessible, and highly sophisticated. Our goal was to create a brand that would stand out and embody their unique vision in the competitive luxury retail market. To connect with 017’s target audience—young luxury consumers who primarily engage with information through their smartphones—we recognized the importance of crafting an identity that translated effectively to mobile and online platforms. The boutique aimed to celebrate innovative and experimental fashion while remaining adaptable enough to attract a wider audience. Before starting this project, we conducted a two-day discovery workshop to identify the principles that would guide 017 in a challenging retail landscape. The insights gained from this collaborative process, along with numerous subsequent discussions, shaped each key deliverable and the foundation of 017’s brand. For the logo design, we opted for a reimagined Helvetica typeface, aiming for a clean and straightforward look that would remain relevant over the next five to ten years. The logo was versatile enough to serve as both the primary logo and a monogram, maintaining its appeal across online, mobile, print, signage, campaigns, and store materials. No detail was overlooked, regardless of the logo’s size or format. In designing 017’s online platform, we aimed to create a simple, intuitive, and responsive website that reflected 017’s intended interiors and facilitated a seamless shopping experience for customers.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Practice Practice delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Product Design

Brand Identity Design

Other Design

Brand Identity Design

E-Commerce Development

Locations

Headquarters

205 Scotia Street

Vancouver, British Columbia, Canada V6A 3W9

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Portfolio

Re-defining Luxury

Unknown

A Multi-facet Platform in Istanbul

Unknown

Luxury Contemporary Store

Unknown

3 more projects