Practice Cafe

**BACKGROUND** Please introduce your company and your role. I serve as the Marketing Director for GPS Dental. **OPPORTUNITY / CHALLENGE** What prompted your company to engage Practice Cafe? We sought to outsource services and expand our reach due to the limited size of our team, so we partnered with Practice Cafe to help us accomplish this. Since 2018, we have utilized nearly all of their services across our supported practices. **SOLUTION** How did you choose this vendor? Our CEO had previously worked with them for his private practice to enhance his brand and website before GPS Dental was established. Once I joined in 2018 and our company began to grow, I turned to them for additional services. Please elaborate on the range of their work. Their work is exceptional, reinforcing our decision to partner with them over others. They have conducted thorough research, and whether I need assistance with growing a practice, rebranding, sending patient letters, designing a logo, or creating a new website, they are just an email or phone call away to help me meet my objectives. **TEAM COMPOSITION** Who did you work with? I collaborate closely with Candice and Brittney, who genuinely feel like an extension of our marketing team. Their service is unparalleled, and I appreciate being able to reach out to them directly for swift responses instead of going through a support hotline and waiting for a callback. **RESULTS & FEEDBACK** Can you share any outcomes from your collaboration that demonstrate success? For one of our long-standing practices, organic sessions rose by 90% from July-September 2019 to October-December 2022. When we began SEO in July 2019, there were 14 locally ranked keywords in the top 10, and by December 2022, that number had increased to 55. Overall, they have exceeded our expectations! **WORKFLOW EFFECTIVENESS** How effective was the collaboration between your teams? Outstanding! I can't express how impressed I am with the team at Practice Cafe. They have done their research and established an exceptional dental-specific organization that we anticipate working with for many more years to come! **IMPRESSION OF THE COMPANY** What impressed you most about this company? Their dedication to their clients is unparalleled. They are always available when we need assistance, and combined with their impressive metrics and reporting, we wouldn’t choose to work with anyone else. I will always be their biggest supporter! **AREAS FOR IMPROVEMENT** Is there anything that could have been improved or handled differently? Not at this point!