PPC & Co was established by seasoned professionals who have spent years overseeing budgets worth millions and identified a common issue: ambitious companies were often assigned to inexperienced teams or confined to inflexible contracts. We developed a superior approach. You receive strategic expertise, active optimization, and transparent reporting that connects our efforts to your pipeline and revenue. We integrate Google Ads and SEO into a cohesive system. On the paid side, we organize accounts based on user intent and profit margins, manage queries, and test creative solutions that cater to searchers' needs. Our strategies for Performance Max, Search, YouTube, and remarketing all aim for a singular objective: generating qualified actions such as phone calls, form submissions, and scheduled consultations. On the organic side, we address crawl and indexing challenges, establish topical authority through valuable content, and enhance internal linking so that your key pages perform optimally. Our conversion rate optimization applies to both channels, utilizing streamlined landing pages that minimize friction. High-quality data is essential. We implement GA4 and GTM to ensure accurate events, deduplicated conversions, and dashboards that prioritize essential information. Our methodology includes: • Prioritizing strategy: margins, capacity, and sales cycles shape our plan • You retain ownership of accounts, data, and assets • Brief, focused sprints with clear tests and measurable results • Building sustained growth from paid initiatives now and organic strategies later. Who we support: • B2B and service businesses needing qualified leads • eCommerce brands aiming for profitable growth • Multi-location companies requiring precise local outcomes • In-house teams seeking a senior partner for additional support. Recognition like the Google Partners All-Stars Award reflects clients' experiences with us: effective account structure leads to converting landing pages and trustworthy tracking, resulting in improved performance. If you're looking for a genuine marketing partner rather than just another vendor, let’s connect. Schedule a brief discovery call to discuss your goals, and we will create a practical plan to achieve them. We deliver senior management, disciplined execution, and results you can stand by. Let's chat.