The Postcard Agency

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

ABOUT THE POSTCARD AGENCY

Stress-Free Marketing & Public Relations

The Postcard Agency provides exceptional marketing, branding, and public relations services to businesses and nonprofits worldwide, including organizations like PBS, Smoothie King, and Miami Beach Pride. We elevate the typical agency experience, ensuring you feel as though you’re on your way to a favorite getaway with every engagement. Get ready for an enjoyable journey. Our offerings encompass: Public Relations, Social Media Marketing, Content Marketing, and other Marketing Services.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Search Engine Optimization (SEO)

40% Content Marketing Strategy

35% Social Media Marketing

10% Other Digital Marketing

About the Team

OUR STORY

Situated in Beverly Hills, The Postcard Agency delivers top-tier marketing, branding, and public relations services globally, boasting clients like PBS and Miami Beach Pride. Established in 2018 and led by founder Jonathan Ochart, this remote agency thrives on pushing boundaries alongside bold business owners and nonprofit leaders. They specialize in crafting engaging PR and social media campaigns, blog content, and website designs that amplify brand visibility and foster customer engagement. Inspired by the art of postcards, symbolizing effective storytelling and communication, their approach adds personality and creativity to every project. Drawing on multicultural experiences across the U.S., they adeptly connect with diverse audiences through innovative strategies that maximize clients' impact and reach.

Portfolio

Museum Store Sunday | PR & Influencer Marketing

Museum Store Sunday

Project Highlights: Summary: While many are familiar with museum stores, their broader influence is often overlooked. To address this, the Museum Store Association initiated Museum Store Sunday in 2017. Annually, on the Sunday following Thanksgiving, numerous museums and their stores host special events, offer discounts, and provide unique, eco-friendly, and locally crafted gifts that benefit their communities. Aiming to raise awareness of this shopping initiative and achieve record success in 2023, the Museum Store Association enlisted The Postcard Agency to design and implement a retail PR and influencer marketing strategy that proved effective. Our PR initiatives garnered over 300 media placements for the shopping event, spanning TV, digital, print, and radio platforms, yielding an advertising value equivalency of $1.39 million based on approximately 3.78 million media impressions. Museum Store Sunday received extensive coverage in notable publications from major cities across the U.S., such as the Boston Globe, Dallas Morning News, San Francisco Chronicle, Philadelphia Tribune, and Austin-American Statesman. The initiative was also highlighted in several television segments in major markets nationwide, stretching from Los Angeles to Chicago to New York, with many segments lasting 5 minutes or more, offering significant exposure on CBS, NBC, ABC, and other networks. Additionally, our TikTok and Instagram influencer marketing campaign drove both in-store and online sales through innovative partnerships with content creators in cities including New York, Chicago, Atlanta, Seattle, Denver, and San Francisco.

B2B Marketing & Fractional CMO Program

Unknown

**Project Highlights:** **Project Overview:** Levy Recognition empowers Fortune 500 companies to increase employee motivation, foster engagement, and improve productivity through its unique employee recognition platform. Located in Tampa, the company also creates and produces tailored awards for notable brands such as McDonald’s and the New York Mets. Throughout the year, we implemented various strategies aimed at enhancing the company’s brand identity, reaching target audiences, and generating quality leads.

Good Government Show | Social Media & Email

The Good Government Show

**Project Highlights: Overview:** With over 5 million podcasts available, new shows face significant challenges in gaining visibility in such a competitive environment. The Good Government Show features inspiring narratives about local government in its weekly episodes but found it difficult to attract the attention it warranted amidst the overwhelming podcast landscape. They approached us for assistance in expanding their subscriber numbers and social media presence through an effective marketing strategy — and we exceeded expectations. During our strategy discussion, we spent hours listening to episodes to identify what set the podcast apart. Host David Martin posed insightful questions to interviewees about their roles as elected officials and how they make a meaningful impact on their constituents' lives. His exceptional interviewing technique produced captivating responses; for instance, listeners discovered how neglected coal mines were converted into profitable lavender fields in West Virginia and how tiny homes are aiding veterans in overcoming homelessness. Although podcasts are excellent for storytelling, grabbing attention on social media goes beyond just pairing a photo with audio. Therefore, we crafted unique social media videos that animated key parts of each episode with engaging graphics. This visual approach proved to be a hit, resulting in hundreds of new followers on TikTok, Instagram, and YouTube within just a few months. Additionally, we created a tailored email template for the podcast that achieved impressive open and click rates, ensuring subscribers continue to engage with the content.

4 more projects