YMCA Membership Drive campaign
YMCA BC is a charitable organization focused on enhancing the foundations of community. As part of an international network for more than 136 years, YMCA BC supports families and communities throughout British Columbia.
**THE GOAL**
To raise awareness and encourage membership sign-ups year-round through paid search and social media strategies. Additionally, to promote YMCA’s ‘No Joiner Fee’ offer.
**OUR APPROACH**
Having collaborated with YMCA for several years on their paid search and social media initiatives, we have implemented comprehensive campaigns designed to boost awareness, consideration, and conversions. We created specialized, location-targeted landing pages optimized for conversion rate optimization (CRO) and launched brand awareness advertisements on Facebook and Instagram. To engage warmer or more interested audiences, we conducted a Google AdWords campaign that successfully led to sign-ups.
**THE OUTCOME**
In a recent monthly campaign, we achieved almost 8 million ad impressions across Google, Facebook, and Instagram, generating over 59,000 landing page views, more than 1,500 completed form submissions, and over 600 new members at four YMCA locations.