Popcorn Media

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT POPCORN MEDIA

Vancouver Digital Marketing and PR Agency

Popcorn stands out as the leading digital marketing and public relations agency in Vancouver and Toronto. Our mission is to link individuals with the brands they cherish. At the core of our work is the creation of engaging visual content and genuine community engagement. We provide a comprehensive range of services, including digital strategy formulation, community management, public relations, content production, event organization, digital media design, and more. Our expertise lies in collaborating with lifestyle and retail brands, as well as clients from the food, beverage, hospitality, technology, and government sectors.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided+10 Services

4% Marketing Analytics & Reporting

5% Content Marketing Strategy

7% Digital Strategy

5% Social Media Marketing

3% Search Engine Optimization (SEO)

3% Performance Marketing

2% Influencer Marketing

2% Pay Per Click

About the Team

OUR STORY

Our Narrative Popcorn Media is a creative agency focused on strategy that assists purpose-driven brands in growing intentionally. We combine digital innovation, compelling storytelling, and human-centered strategy to foster communities, enhance brands, and create significant impact. Our efforts are founded on principles of growth, evolution, creativity, connection, and community.

Portfolio

Samsung Knox B2B campaign

Samsung

**THE BRAND** Samsung is a global leader in the production of technology products for consumers and businesses alike. Among their offerings is Samsung Knox, a mobile security platform tailored for enterprises. **THE OBJECTIVE** Our goal was to strategize and implement a B2B digital and social media advertising campaign that would encourage free trial sign-ups, ultimately leading to paid subscriptions. **WHAT WE’VE DONE** For this campaign focused on the US market, we leveraged Google AdWords and LinkedIn to target senior IT managers and executives across various US cities, specifically those who make decisions regarding their companies' technologies, systems, and digital infrastructure. By testing different ad creatives and copy while closely monitoring the campaign weekly, we executed a highly effective campaign that optimized Samsung’s ad budget for maximum conversions. **THE RESULTS** Over the course of three months, our campaign achieved over 300 business sign-ups, including a major corporation with more than 8,000 employees that transitioned all their devices from Apple to Samsung.

YMCA Membership Drive campaign

YMCA

YMCA BC is a charitable organization focused on enhancing the foundations of community. As part of an international network for more than 136 years, YMCA BC supports families and communities throughout British Columbia. **THE GOAL** To raise awareness and encourage membership sign-ups year-round through paid search and social media strategies. Additionally, to promote YMCA’s ‘No Joiner Fee’ offer. **OUR APPROACH** Having collaborated with YMCA for several years on their paid search and social media initiatives, we have implemented comprehensive campaigns designed to boost awareness, consideration, and conversions. We created specialized, location-targeted landing pages optimized for conversion rate optimization (CRO) and launched brand awareness advertisements on Facebook and Instagram. To engage warmer or more interested audiences, we conducted a Google AdWords campaign that successfully led to sign-ups. **THE OUTCOME** In a recent monthly campaign, we achieved almost 8 million ad impressions across Google, Facebook, and Instagram, generating over 59,000 landing page views, more than 1,500 completed form submissions, and over 600 new members at four YMCA locations.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Popcorn Media delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Marketing Analytics & Reporting

Content Marketing Strategy

Digital Strategy

Social Media Marketing

Search Engine Optimization (SEO)

Performance Marketing

Influencer Marketing

Pay Per Click

Other Digital Marketing

Demand Generation Marketing

Media Planning & Budget Allocation

Sales Enablement Content

Thought Leadership & Ghostwriting

Blog & Article Writing

Email & Newsletter Copywriting

Case Study Writing

Website Copywriting

Press Release Writing

Industry Recognitions

Most Innovative PR Campaign

View source

Top 10% percentile for Canadian Workplace Culture

View source

Canadian PR Awards - Medium-Sized Agency 2022

View source

Locations

Headquarters

#302-1224 Hamilton St.

Vancouver, British Columbia, Canada V6Z 2X7

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