ABOUT POLLYWOGWorking with brands in their formative stages
Choosing a name can be challenging, but we're here to simplify the process for you. If you've attempted to name your business or product, you understand how tough it can be to secure a unique, captivating, and memorable name. Our mission is to help you transition from confusion and frustration to a name that perfectly reflects your brand's essence. Our naming approach combines creativity and scientific insights into how the brain perceives, retains, and recalls information. That's why we advocate for names composed of everyday words, which are considered the ideal choice for brand names. By utilizing language that your target audience is familiar with, a brand name can become more attention-grabbing and memorable, setting the stage for a story they’ll want to engage with. As one of the leading naming agencies in the nation, we've developed names for organizations of all sizes, from startups to Fortune 200 companies, across various sectors including finance, technology, food and beverages, sporting goods, retail, health and wellness, personal services, education, and nonprofits. We can assist you too.