Arcon Yachts Luxury Rebrand
Transforming from uniformity to inspiring waters, Monaco-based Arcon offers an unmatched yachting experience that encompasses sales, charters, construction, and management. Amidst the competition, Arcon sought a brand identity that emphasized character and positioned them as the preferred option. With a solid presence in Europe, they aimed to establish a global brand. We concentrated on encapsulating the core of Arcon Yachts' heritage while incorporating a contemporary and vibrant flair. Our aim was to develop a brand identity that reflects the luxury and sophistication of their offerings while appealing to their refined clientele worldwide. A significant element of this identity revolves around the timeless craft of marbling, which is deeply associated with upscale interior design. Inspired by the ocean and the essence of exploration, this skillful art form connects with Arcon's commitment to quality and exceptional service. We created a range of customized patterns, leading to a distinctive suite of assets for both print and digital media. This identity not only solidifies Arcon's position in the market but also showcases their expertise in forging connections with clients, delivering a consistent and engaging brand experience. The ocean beckons. Explore our complete case study here: wearepolar.com/projects/arcon-yachts.