Podmarketing

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT PODMARKETING

Your expert partner in podcast marketing

PodMarketing is a top-tier podcast marketing agency that delivers outstanding results for brands aiming to engage with highly involved audiences through audio. We focus on the creation, planning, and execution of effective podcast advertising campaigns. Here’s what sets PodMarketing apart: - **Specialized Knowledge**: Unlike generalist agencies, we are deeply immersed in the podcasting world and excel in crafting campaigns that drive results. - **Comprehensive Strategy**: We design podcast campaigns that encompass the entire customer journey, from generating awareness to securing conversions. - **Strategic Partnerships**: Our collaboration with Acast, Spotify Ads Studio, and leading podcast creators in Spain provides us with exclusive access and advantageous media rates for our clients. - **Audience-Centric Planning**: We assist brands in finding the ideal alignment between their target audience and suitable podcasts, utilizing demographic, content niche, and behavioral data to create intelligent media plans. Our services include: - **Sponsorships & Host-Read Ad Management**: We strategically select podcasts that resonate with your audience and values, deliver native messages through trusted hosts, and manage the process from start to finish with measurable results. - **Podcast Interviews**: We elevate your brand representative as an expert by identifying and pitching to relevant shows, while also preparing the guest with message coaching and technical assistance. - **Programmatic Advertising**: We run campaigns on Spotify and Acast with advanced targeting based on interests, behavior, location, and platform, along with real-time tracking, reporting, and optimization. - **Podcast Marketing Consulting**: We train your team to manage internal podcast campaigns, helping them learn to identify and negotiate with podcasters, and build long-term in-house expertise for scaling podcast marketing. What makes us unique: - **Boutique Service with Premium Results**: Our approach is hands-on, flexible, and dedicated to quality. - **Data-Driven Creativity**: We merge strategic insights with exceptional storytelling. - **Podcast-Centric Culture**: We view podcasts as the future of media, not just another marketing channel.

Languages Spoken

EnglishSpanish

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Pay Per Click

38% Programmatic Display Advertising

12% Ad Creative Strategy & Production

About the Team

OUR STORY

Our Narrative: We are a marketing team that prioritizes podcasts, bringing over a decade of expertise in brand strategy and practical podcasting. Our mission is to help brands expand through authentic, host-read podcast campaigns that foster trust and create lasting value. Additionally, we enhance podcast visibility, audience reach, and revenue through valuable brand collaborations. We collaborate closely with creators, honor listeners' interests, and emphasize growth that is advantageous for all parties.

TEAM PHOTOS

Portfolio

Brand awareness campaign for Joolz – Baby week

Joolz

Joolz, a high-end stroller brand, aimed to enhance its brand visibility in Spain in preparation for Semana del Bebé, the year's key sales event for baby products. At PodMarketing, we crafted a podcast-centric strategy that effectively reached the right audience authentically. The objective was to connect with expectant mothers and new parents by conveying a credible and impactful message just before the peak purchasing season. We pinpointed “Tu Mejor Parto” ("Your Best Birth"), a popular Spanish podcast with over 13,000 monthly listeners and a specifically targeted demographic of pregnant women. The host, a renowned pregnancy influencer and mother, had firsthand experience using Joolz for her children, facilitating seamless product integration. Campaign execution included: - 10 native mentions broadcast before podcast episodes, released weekly for 2.5 months leading up to Baby Week. - 4 Instagram stories from the host's personal account (with 17,000 engaged followers) that further promoted the brand message on social media. The presentation was through a heartfelt, unscripted testimonial rather than a conventional advertisement. Budget effectiveness: We achieved significant impact with a modest budget, thanks to the podcast's specialized audience and limited ad competition. Results: The campaign provided high-quality exposure in a close-knit and trustworthy setting. Listeners perceived the message as a personal endorsement rather than a commercial advertisement. Joolz successfully engaged its target audience at the perfect moment in their purchasing journey. We handled every element of the collaboration, including podcast selection, negotiations, creative oversight, and campaign management. This campaign showcases how podcast marketing can effectively leverage precise targeting, emotional connectivity, and timely execution to enhance brand awareness and trust.

Spotify Ads campaign for local brand awareness

Barcelona Vaults

Spotify Ads Campaign for Local Brand Awareness Barcelona Vaults, a safe deposit box brand based in Ireland, selected Barcelona for its entry into the Spanish market. After experiencing unsatisfactory results with traditional local advertising, they sought our assistance to enhance their brand visibility. The objective was to communicate a sense of trust and urgency leading up to the summer holidays, a period when concerns about home security peak. **The Challenge** Barcelona Vaults aimed to connect with listeners in Barcelona through business podcasts. However, since podcasts in Spain have a national audience, a different strategy was necessary. **The Strategy** We proposed a Spotify Ads campaign that allowed for precise geotargeting to effectively reach the appropriate audience with impactful messaging. Our approach included: - Targeting podcasts accessible only through paid accounts, both on the platform and externally. - Conducting hyper-local targeting by postal codes within Barcelona. - Creating multiple A/B tests to evaluate various messages and tones. - Developing ads with a concise, serious tone and a voiceover that instilled a sense of calm, trust, and security. - Timing the campaign to launch just before the summer holidays, when home security concerns are heightened. **Results** - High listener engagement: Ads reached podcast listeners interested in business and finance. - Excellent completion rates: More than 83% of the ad impressions were fully listened to. - Strategic optimization: One specific postal area showed better click-through rates and engagement, enabling us to adjust the budget mid-campaign for optimal results. **Why It Worked** - Timely relevance: Security is a major concern before the holidays. - Appropriate platform: Spotify facilitated local targeting, quick modifications, and measurable outcomes. - Creative coherence: The tone of the ads aligned with the brand’s identity: calm, premium, and discreet. - Actionable insights: The campaign provided real-time data that can guide future initiatives. Looking to effectively connect with local audiences? PodMarketing achieves results by leveraging advanced global technology.

Podcast interview booking

Unknown

The company sought quick, high-trust visibility without having to create its own show. PodMarketing crafted and implemented a podcast guesting strategy that featured the founder on carefully selected shows related to business (HR/People Ops, technology, startups, and leadership). As a result, they received a consistent stream of interview requests, valuable long-lasting content, and measurable indicators of interest from listeners who took action. The commercial objectives included establishing authority in the industry, boosting qualified B2B leads, enhancing the talent pool, and generating reusable content. Here's what we accomplished:

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Podmarketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Pay Per Click

Programmatic Display Advertising

Ad Creative Strategy & Production

Locations

Headquarters

9 Carrer de Joaquim Ruyra

Barcelona, Catalonia, Spain 08025

+34623130686

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