Podean

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2018

Year Founded

ABOUT PODEAN

The Premier Global Marketplace Agency

Podean is a prominent global marketplace marketing agency that serves as an extension of brand teams, assisting businesses in achieving growth through established ecommerce strategies. We partner with brands across more than 50 marketplaces, such as Amazon, Walmart, Target, Costco, and Mercado Libre, enhancing their visibility, increasing conversions, and facilitating global expansion. Our comprehensive solutions span content creation, marketplace advertising, analytics, customer experience, and logistics, all aimed at boosting performance at scale. With locations in the US, Europe, Mexico, Brazil, Asia, Australia, and the Middle East, we leverage extensive experience, advanced technology, and data-driven insights to aid brands in over 30 countries. At Podean, our global team is focused on one mission: delivering outstanding results for our clients. Recognized as one of the top remote employers, we take pride in our diverse, high-performing team that excels through collaboration, innovation, and data-informed decision making.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

25% Graphic Design

6% Content Marketing Strategy

4% Search Engine Optimization (SEO)

9% Performance Marketing

5% Ecommerce Marketing

1% Other Digital Marketing

9% Media Planning & Budget Allocation

4% Programmatic Display Advertising

About the Team

OUR STORY

Our Journey Our name is inspired by the term 'antipodean,' which refers to locations on opposite sides of the globe, highlighting our worldwide presence and varied viewpoints. We believe that outstanding client work stems from well-rounded, harmonious teams, which is why we adopted a remote work model from the very beginning. Our Work From Anywhere policy fosters collaboration between teammates and clients across the globe, supported by ample paid time off, extensive benefits, and scheduled holiday breaks—because trust and empowerment are essential for producing exceptional results.

TEAM PHOTOS

Portfolio

Spectrum Brands New-to-Brand Growth for Amazon AU

Spectrum Brands

**Business Challenge** Spectrum Brands faced declining sales and a deteriorating return on ad spend (ROAS) leading up to Prime Day in July 2023. To address this issue, the brand teamed up with Amazon Ads partner Podean to rejuvenate its marketing approach with a goal of acquiring new-to-brand (NTB) customers and reversing the downward sales trend. **Solution** We crafted a detailed strategy that enhanced existing media and ad placements to boost visibility and relevance. The key actions taken included: - Utilizing insights on missed opportunities and impression shares to guide budget distribution. - Identifying and integrating high-performing keywords to enhance ad relevance. - Creating high-quality content for Sponsored Brands and display advertisements. - Establishing a remarketing strategy to reconnect with interested but unconverted customers. - Using Amazon audience data to optimize the timing of outreach to potential buyers. **Results** By the end of July 2023, there was a 709% year-over-year increase in total sales and a 917% rise in new-to-brand (NTB) sales compared to the prior year. Additionally, there was a 5.5% improvement in ROAS performance in July 2023, reversing the previous year's decline. These results surpassed the campaign's initial objectives and indicated strong success in attracting new customers. **Testimonial** “Podean oversees every facet of our Amazon advertising and collaborates closely with us to create clear strategies that align with our objectives and budget. Since we began working with Podean, our Amazon advertising has achieved unprecedented levels, while also maintaining and improving our target ROAS. This partnership has allowed us to redirect resources, enabling our online retail team to concentrate on strategic planning and daily product and sales strategies.” — Tony Burke, eCommerce Manager, Spectrum Brands.

OluKai Amazon Advertising Growth Strategy

OluKai

**Context** OluKai aimed to enhance its direct-to-consumer presence on Amazon in the U.S. and Canada after moving away from third-party distributors. The company required a cohesive advertising strategy to address warehouse constraints, optimize product listings, boost visibility, and achieve sustainable growth. **Strategy** We executed a step-by-step Amazon Ads strategy that prioritized retail readiness, content development, and advertising at various stages of the sales funnel. This included: - Auditing OluKai’s product catalog and warehouse conditions to pinpoint SKUs ideal for direct sales. - Optimizing product listings to align with Amazon's retail and content requirements, establishing a solid foundational presence. - Launching Sponsored Products and Sponsored Brands campaigns to enhance initial visibility and drive sales. - Expanding outreach through Amazon DSP and OTT video advertising to connect with relevant audiences. - Continuously refining campaigns based on performance data as the product range evolved. **Outcomes** - 46% increase in total sales year-over-year - 37% rise in sales attributed to advertisements year-over-year Both results indicate sustained growth driven by strategic advertising efforts and ongoing performance adjustments. **Testimonial** "The precision of Amazon DSP allowed us to connect with the right audiences at the optimal time, significantly increasing engagement and conversion rates. This strategic decision highlighted the necessity of adapting our approach as the campaign advanced. It isn't merely about being present on Amazon; it's about utilizing the right tools at the right moments to enhance your brand and achieve significant outcomes." "We have experienced unmatched success in our Amazon Ads strategy by collaborating with a team that truly understands the intricate relationship between retail, content, and advertising. Selecting a partner with extensive expertise not only generated exceptional results but also became essential for our internal education and strategic planning within our marketing team." — Beth Thorp, VP of National Sales, OluKai

e.l.f. Cosmetics Global Amazon Expansion

e.l.f. Cosmetics

**Business Challenge** e.l.f. Cosmetics sought to broaden its presence on Amazon beyond the United States and foster growth in international markets such as Canada and the UK. The brand needed to enhance awareness, improve product visibility, and elevate advertising performance in regions with varying degrees of brand recognition. **Approach** We created and implemented a global Amazon Ads strategy based on insights from US performance, tailoring it for international markets. We utilized retail and advertising insights from the US to inform our expansion strategy and initiated Sponsored Products, Sponsored Brands video, and display campaigns in Canada and the UK. We also activated Amazon DSP in different regions to broaden our reach and boost engagement. Additionally, we customized creative content and Brand Store experiences to resonate with local audiences and continually optimized campaigns based on regional performance and shopper habits. **Results** - 86% increase in ad impressions following the expansion of Amazon DSP into new regions. - 90% increase in ad impressions and attributed revenue growth in Canada. - 775% increase in impressions and substantial ad revenue growth year-over-year in the US. - 513% increase in detail page views across the US, Canada, and the UK. **Recognition** This initiative led to Podean receiving an Amazon Ads Partner Award for Global Expansion, which recognized its success in assisting brands to scale effectively in international marketplaces.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Podean delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Graphic Design

Content Marketing Strategy

Search Engine Optimization (SEO)

Performance Marketing

Ecommerce Marketing

Other Digital Marketing

Media Planning & Budget Allocation

Programmatic Display Advertising

Amazon Advertising Management

Business Model Design & Validation

Go-to-Market Strategy

Operational Process Consulting

Industry Recognitions

Amazon Ads Advanced Partner Status (AASP)

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Amazon Ads Partner Awards Global Expansion

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Amazon Ads Partner Awards Full Funnel Campaign

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Digiday WorkLife Awards Best Remote Employer

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