PlanetFab Studio
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Overview
$10,000+
Min Project Size
2 - 9
Employees
2007
Year Founded
ABOUT PLANETFAB STUDIO
Vision, Vibe & Know-How
PlanetFab is a boutique branding and creative design studio located in New York City, dedicated to reshaping the perception and experience of brands. Established in 2007 by the husband-and-wife team of Fabrice Frere and Michelle Keller, we collaborate with founders and leaders during crucial transformation phases—such as scaling, repositioning, and rebranding—in sectors like fashion, luxury, entertainment, lifestyle, hospitality, and education. Our concept-driven methodology prioritizes ideas before design, a practice that has garnered accolades from organizations like the Society of Publication Designers (SPD), the American Society of Magazine Editors (ASME), the Art Directors Club (ADC), and AIGA. Our clientele includes well-known brands like Victoria's Secret, Fox Searchlight Pictures, Bloomingdale's, Simon & Schuster, W Hotels, Macy's, and Elie Tahari. We are strategic problem solvers who simplify complex challenges, specializing in award-winning brand strategies, creative direction, and graphic design that enhance how brands engage and resonate with their audiences.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$10,000+
Min Project Size
2 - 9
Employees
2007
Year Founded
Services
Focus
Industries
Clients
Services Provided+1 Services
30% Brand Identity Design
15% Brand Guidelines Development
5% Corporate Stationery Design
10% Pitch Deck & Presentation Design
10% Marketing Collateral Design
10% Packaging Design
10% Social Media Graphics & Templates
10% Graphic Design
About the Team
OUR STORY
Founded in 2007 by husband-and-wife duo Fabrice Frere and Michelle Keller, PlanetFab is a New York City boutique branding and creative design studio renowned for transforming bold ideas into tangible results. With over two decades of combined experience, they approach challenges with a concept-first philosophy, turning complex brand communication into clear, cohesive visual identities. Specializing in brand strategy, creative and art direction, graphic design, and comprehensive brand development, PlanetFab partners with diverse clients across fashion, luxury, hospitality, and more to revitalize and differentiate their presence. Known for crafting compelling narratives and scalable platforms—from websites to campaigns—they embrace clarity, strategic insight, and authentic design, winning accolades from leading industry organizations. The studio emphasizes honest communication and tailored solutions, ensuring every project
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
