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The Plaid Penguin

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

ABOUT THE PLAID PENGUIN

The Southeast’s foremost hospitality, branding & c

The Plaid Penguin is the leading hospitality, branding, and communications agency in the Southeast. We specialize in supporting brands during periods of growth and change, whether they are new, emerging, or top-tier brands. This support typically comes into play when organizations are developing, adding, or altering their products, services, leadership, or marketing strategies. Our focus spans four main sectors: Hospitality, Real Estate Development, Consumer Packaged Goods (CPG), and Business-to-Business (B2B). We are innovative thinkers fueled by passion and solid data. Our blend of in-depth industry knowledge, creative design solutions, and technical expertise grounded in strong business principles allows us to serve as a comprehensive partner, offering a wide range of services and integrated advice. Our work encompasses consulting, strategy, branding, marketing, design, event management, and activation. To learn more about TPP, please visit theplaidpenguin.com.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2007

Year Founded

Services
Focus
Industries
Clients
Services Provided
25% Packaging Design
60% Brand Identity Design
15% Graphic Design
35% Pay Per Click
50% Social Media Marketing
15% Video Marketing Strategy

About the Team

OUR STORY
At The Plaid Penguin, service is the foundation, but hospitality is an art—vibrant and deeply personal. We reject one-size-fits-all approaches, embracing the unique needs and evolving desires of each client to build purposeful brands that resonate long after the interaction. Grounded in a passion for design, food, and human connection, we've spent over 131,000 hours helping brands—from emerging ventures to Fortune 100 companies—shift perceptions and foster loyalty. Our team combines deep industry knowledge with a hospitality-forward mindset, committed to quality, collaboration, and adaptability. We value respect, connection, and delivering work that not only meets but exceeds expectations. Guided by a balance of creativity and analytics, our collaborative spirit ensures every project receives our best, creating impactful and memorable brand experiences.

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Locations

Headquarters

305 Foster Avenue

Charlotte, North Carolina, United States 28203
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