Catch&Release
Overview and Objectives LicenseNow offers the quickest and most secure method for licensing content online. It serves as a marketplace that connects content creators with storytellers and buyers. The objective of our collaboration with Catch&Release was to map the information architecture, develop user flows for both creators and buyers, and design a landing page that features a clean, contemporary look. Challenge LicenseNow represents a new initiative for Catch&Release, involving numerous user flows and transactions. Each user group, creators and buyers, has its own distinct experience. Our team was engaged to provide insights into the varying experiences and requirements of these groups and to design a platform that is user-friendly and intuitive, especially for first-time users entrusting their creative work. As this is a new digital product, it was also essential that our designs reflected Catch&Release’s branding and visual identity. Outcome We collaborated closely with the LicenseNow team to define the project timeline, identify user needs, and conduct interviews with key stakeholders. We also provided guidance on IT implementation, engineering, development, system architecture, and project scoping to facilitate the product launch. Through regular meetings with the team, we developed a functional prototype to present to the broader product team. Results We produced high-fidelity designs for the LicenseNow onboarding process, which will guide future testing and development efforts alongside the engineering team. This will enable Catch&Release to launch their product, expand their customer base, and continually enhance the platform. Full case study: https://www.pixoulinc.com/case-studies/content-licensing-app