Certifix - Shopify website
Certifix, which had traditionally depended on phone, email, and account manager interactions, saw the chance to elevate its ecommerce presence into a significant revenue channel. To facilitate this transformation, they partnered with Pixel Kicks to create a new Shopify website. After an extensive discovery phase and a series of technical conversations, Pixel Kicks presented a Shopify-based solution aimed at providing a strong, scalable foundation for future expansion. Their strategy concentrated on four main aspects:
1. **Platform**: Shopify was chosen for its dependability, scalability, and extensive ecommerce features available immediately.
2. **Product Management**: Plytix was integrated as the primary PIM system, enabling smooth product data management and easy synchronization with Shopify.
3. **Design**: A sleek, modern design was developed, inspired by top retailers like Fischer, Hilti, B&Q, Screwfix, and Mango Bikes, emphasizing speed, simplicity, and conversion rates.
4. **SEO and Performance**: A complete technical SEO audit was conducted alongside optimization of Core Web Vitals, implementing URL redirects from the old site, and enhancing mobile performance to maintain and boost search rankings.
With the new Shopify site now operational, Certifix is well-positioned to achieve substantial online growth, supported by a platform that guarantees speed, usability, and a refined, professional brand experience. You can see the site at https://certifix.co.uk/.