Social Media Management for Educational Institute
Ahmedabad Management Association
During the COVID-19 pandemic, the Ahmedabad Management Association (AMA) was unable to hold lectures on their campus and opted to shift all operations online. Traditionally, AMA had promoted itself through methods like outdoor hoardings, newspapers, and flyers; however, these strategies became ineffective due to the lockdown. Pixel Ideas assisted AMA in expanding its online presence across various social media platforms.
In the first month of this collaboration:
**Facebook**: Our expertise led to a remarkable 767.35% rise in impressions, achieving 77,000 in August compared to 9,000 in July, prior to our involvement. The reach of the Facebook page soared by 1668.45%, reaching 61,000 users, up from 3,000 in July.
**Instagram**: While growth on Instagram typically takes time, we noted a substantial increase in both impressions and reach. Impressions rose to 18,000 in August, representing a 28.6% growth. The reach on Instagram expanded by 42.9%, with 10,000 users reached compared to 7,000 in July.
**LinkedIn**: Impressions on LinkedIn increased by 200%, while reach grew by 267%. Additionally, the number of clicks that could potentially convert into leads rose by 265%.