Zendesk 360 MARKETING SUPPORT FOR EE & MED
PIKO(BAR)A has collaborated with Zendesk for over four years, and it has consistently been one of our most engaging projects. It started with localized campaigns in countries like Poland and Latvia, and has grown into a comprehensive 360 marketing partnership covering the entire Eastern Europe, emerging markets, and Mediterranean regions—from Hungary to the Middle East and Africa. Our work for Zendesk has spanned a wide range of marketing activities. We have developed campaigns for various market segments using multiple media platforms, analyzed customer data and media channels, localized global Zendesk content for regional initiatives, and organized both online and offline events. Our digital support includes global promotional targeting on platforms like Facebook, YouTube, and LinkedIn, partnerships with industry business platforms for banner and advertising support, as well as third-party promotions and direct marketing. We’ve created original landing pages (including design, development, and support), managed PR efforts, and developed an Email Nurturing Program (focusing on design, copywriting, and development). Additionally, we have curated success stories, promoted whitepapers, and handled content syndication, analytics, data sourcing, and enrichment. Our market research includes production of promotional materials (SWAG), photo and video production, content localization, and complete organization of offline events for Eastern Europe and the Mediterranean. This involves selecting relevant industry third-party events and handling enrollment, as well as attracting speakers for these events.