Pico Group

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Overview

$50,000+

Min Project Size

1000 - 9999

Employees

1969

Year Founded

ABOUT PICO GROUP

Global Brand Activation Agency

A leader in comprehensive brand activation, Pico specializes in engaging audiences, crafting experiences, and activating brands. With a focus on innovation, insight, and inspiration, Pico breathes life into brands through complete brand activation, covering everything from strategy to execution. Utilizing a data-driven, integrated marketing approach, Pico optimizes return on investment by harmoniously combining technological creativity with in-person interactions. This strategy ultimately transforms brand experiences into impactful, lasting results that spark interest, encourage trial, and foster measurable loyalty. Our accolades include "Event Agency of the Year 2020," "Top 50 Event Companies," and "Top 100 Event Agencies 2020 IT List." We invite inquiries regarding brand strategies, digital marketing, PR and communications, interactive technology solutions, virtual and hybrid event solutions, exhibition and event marketing, themed environments, interior fit-out, visual branding, retail environments, and sports overlay and marketing.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

1000 - 9999

Employees

1969

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

17% Brand Identity Design

10% Marketing Collateral Design

7% Brand Refresh & Rebranding

13% Content Marketing Strategy

15% Digital Strategy

5% Other Digital Marketing

12% Business Model Design & Validation

8% Operational Process Consulting

About the Team

OUR STORY

With over five decades of expertise, our global communications and brand activation agency operates from 36 cities worldwide, seamlessly combining local insights with a global outlook. We specialize in creating authentic, human-centered brand experiences that foster meaningful connections and evoke genuine emotions. Our commitment to excellence has earned us recognition in numerous categories, including prestigious awards for community events, professional conference organization across Asia, and innovative immersive and digital marketing campaigns. We pride ourselves on being a top-tier agency featured in the Eventex Index's Top 100, consistently delivering creative solutions like gamification, mobile games, and digital integration. Our passion lies in crafting impactful moments that resonate and inspire across diverse audiences.

Portfolio

MWC Barcelona 2023

HONOR

In March, Barcelona hosted the Mobile World Congress 2023 (MWC), where technology, communication, and commerce came together effortlessly. As one of the foremost events for the connectivity sector, it attracted major industry players and innovators to present their latest cutting-edge products and concepts. The HONOR booths, powered by Pico, left a particularly strong impression at the event.

Audi House of Progress Taipei 2023

Audi

A major highlight of summer 2023 in Taipei was the ‘Audi House of Progress’, which took place at the Kelti Building in the city’s Xinyin District. Organized by Audi Taiwan, this month-long event raised awareness about the carmaker’s fundamental value of ‘Living Progress’, featured its latest models, and fostered customer engagement through various activities. Pico collaborated closely with Audi to manage all aspects of the event, from operations to creative design. The launch of Audi House of Progress Taipei marked a significant milestone for Audi in Taiwan, conveying the brand's message of ‘Progress you can feel’. The event showcased both current and future electric vehicles, positioning Audi as a leader in the Taiwanese market and highlighting its dedication to the future of premium mobility. Embracing digital innovation, the event included areas for VR experiences and interactive displays using body sensors. An LED wall in the stage area garnered positive feedback from attendees for its versatility in content presentation. Engaging activities such as forums, runway shows, a grand opening celebration, VIP nights, and KOL tours created numerous memorable experiences for guests. The highlight was the futuristic Urbansphere concept car, allowing visitors an up-close look at its cutting-edge technology. This was complemented by the Q8 e-tron and RS e-tron GT, showcased through LED screens, VR, and immersive audio, resonating with Audi’s core values of sustainability, design, digitalization, and performance. In addition to highlighting electric vehicles, the event presented a range of captivating activities led by experts from various fields, leaving a lasting impact on attendees. The Pico team played a vital role in ensuring that selected partners aligned with Audi’s core values, significantly enhancing the event's overall value.

DBS Lab Crawl 2022 - DAXVerse

DBS

A key aspect of the annual Singapore Fintech Festival (SFF), the Innovation Lab Crawl is organized by Singapore’s fintech community to showcase their future innovations and projects. This year's event generated significant excitement as the Lab Crawl returned for in-person engagement for the first time since the pandemic. Guests experienced something exceptional at the DBS Asia X (“DAX”) innovation hub, which went beyond a simple office tour. The centerpiece of the event was the ‘DAXverse,’ an immersive experience that featured mixed-media storytelling and various interactive elements, all designed in line with DBS’s unique innovation methodology. Pico was responsible for developing the project's concept, creative design, and executing the event. Attendees could look forward to advanced interactive touchpoints, including hands-on activities like metaverse-design workshops, product demonstrations, and networking opportunities. Given the tight timeline for execution, DBS and Pico streamlined set production and employed cost-effective solutions that still reflected the event’s theme. DBS Lab Crawl aimed to inspire audiences to reconsider possibilities and engage with the future of banking through emerging digital technologies, such as the metaverse, NFTs, and web 3.0. Despite having less than two weeks to prepare, the Pico team cleverly integrated sustainable solutions into the design and production process by using reusable materials. Not a single item was custom-made, and everything used during the event was repurposed. The event was a tremendous success, drawing nearly 700 registrants, with over 80% being international visitors from more than 10 countries.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Pico Group delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Identity Design

Marketing Collateral Design

Brand Refresh & Rebranding

Content Marketing Strategy

Digital Strategy

Other Digital Marketing

Business Model Design & Validation

Operational Process Consulting

Customer Experience (CX) Strategy

Industry Recognitions

PRO Awards 2021

View source

e-Touch Green Decoration Design Awards 2021

View source

Singapore Good Design Award (SG Mark) 2021

View source

2021 Eventex 500 list

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Event Marketer’s The 2021 Ex Awards

View source

Top 100 Event Agencies of the Year

View source

Locations

Headquarters

4 Dai Fu Street

Hong Kong, Hong Kong

Headquarters

8 Kearney Street 3153

Victoria, Australia 3153

Headquarters

3 Century Road 6090

Tasmania, Australia 6090

Headquarters

5 Halstead Street 2221

New South Wales, Australia 2221

Headquarters

Pico Creative Centre, No.3 Shunxing Road, Shunyi District, Beijing 101300, China 101320

Beijing, China 101320

Headquarters

Room 1901, 19/FL Block H, Winter Tower, GT Land Plaza, No.12 Zhujiang Road East, Tianhe District, Guangzhou 510623, China 510623

Guangzhou, Guangdong, China 510623

Headquarters

Room 1010-1012, Excellence Times Square Building, 4068 Yitian Road, Futian District, Shenzhen 518048, China 518046

Shenzhen, Guangdong, China 518046

Headquarters

4th Floor, No.208 Ruiguang Road, Neihu District, Taipei City, Taiwan 11491 114

Taipei City, Taiwan 114

Headquarters

Room 1505, Block B, Tianjin International Trade Centre, No.39 Nanjing Road, Hexi District, Tianjin 300203, China 300203

Tianjin, China 300203

Headquarters

Room 501, Tower B, Zhongjing Science and Technology Plaza, Tuanjie South Road, Yanta District, Xian 710000, Shaanxi, China

Xian, Shaanxi 710000

Headquarters

Iwasei Nihombashi Building, 6F, 6-5 Nihonbashi Odenmacho, Chuo-ku, Tokyo 103-0011, Japan 103-0011

Tokyo, Japan 103-0011

Headquarters

5F Woosung B/D, Yeongdong-daero 86-gil 18, Gangnam-gu, Seoul, Republic of Korea, Zip code 06174 135-282

Seoul, South Korea 06174

Headquarters

19 Jalan Tembaga SD 5/2 52200

Headquarters

37 Kabar Aye Pagoda Road

Headquarters

20 Kallang Avenue 339411

Singapore 339411

Headquarters

10 Soi Lasalle 56 10260

Thailand 10260

Headquarters

243A Đường La Thành 100000

Vietnam 100000

Headquarters

10th Floor, ACB Tower,444A-446 Cach Mang Thang Tam Street,Ward 11, District 3, Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

Headquarters

Unit 408-411, Building 2358, Road 2830, HMG Tower, Al Seef 428, Kingdom of Bahrain. P.O. Box 13990, Muharraq, Kingdom of Bahrain

Muharraq, Bahrain

Headquarters

Sun Rise Building, Building No.3 Hay El- Sefarat, Nasr City, Cairo, Egypt P.O. Box 11671

Cairo, Egypt 11671

Headquarters

Prince Muhammad Ibn Abd Al Aziz

Headquarters

46-48 London Road TW1 3RJ

England, United Kingdom TW1 3RJ

Headquarters

12th Floor, Mazaya Business Centre Building AA1, Jumeirah Lake Towers, P.O. Box 37679, Dubai, United Arab Emirates

Dubai, United Arab Emirates

Headquarters

20969 Ventura Blvd. Unit 208, French Quarter Building, Woodland Hills, CA 91364 United States 91364

Woodland Hills, California, United States 91364

Headquarters

Regus, Al Fardan Office Tower, 14th Floor, 61 Al Funduq St., Westbay

Headquarters

Jalan Kemanggisan Utama Raya no.3E-F, RT.002 RW.007, Kelurahan Kemanggisan, Kecamatan Palmerah 11480

Jakarta, Indonesia 11480

Headquarters

Unit 1518 One Park Drive, 11th Drive corner 9th Avenue, Taguig City 1634

Taguig City, National Capital Region, Philippines 1634

Pico Group

Is this your company?

Claim & verify for free

Suggest an edit

Overview

About the Team

Portfolio

MWC Barcelona 2023

Audi House of Progress Taipei 2023

DBS Lab Crawl 2022 - DAXVerse​

Projects & Clients

Project Size & Rate

Pricing Snapshot

What Clients Have Said

Industry Recognitions

Locations

Pricing Snapshot

What Clients Have Said

Industry Recognitions

Reviews For Pico Group

Portfolio

MWC Barcelona 2023

Audi House of Progress Taipei 2023

DBS Lab Crawl 2022 - DAXVerse​

DBS Lab Crawl 2022 - DAXVerse

DBS Lab Crawl 2022 - DAXVerse