Many agencies impress clients with flashy pitches but then assign their accounts to junior staff. At PICO, we choose to remain boutique, ensuring that you are paired exclusively with senior experts. Each account is managed by an owner who has extensive experience dating back to the early days of Google, ensuring accountability for your success. Our PICO Framework is designed for rigorous growth experimentation rather than merely executing campaigns. Based on scientific research methods, it removes uncertainty from the process: - **P (Problem):** We identify the underlying issue causing friction, whether it's budget loss or poor lead quality, aiming to address the root cause rather than just the symptoms. - **I (Intervention):** We outline the strategic changes necessary to overcome your current stagnation and break new ground. - **C (Comparison):** We avoid relying on instinct. Our 90-day testing cycles measure the effectiveness of interventions against historical data to establish statistical significance before scaling. - **O (Outcome):** We expand successful strategies, document our insights, and repeat the process. **Proven Strategy:** With nearly thirty years of experience managing market fluctuations, we leverage our hard-earned insights to identify and address budget inefficiencies—crucial areas where spending isn't reaching its full potential. Our approach is backed by our recognition as one of the top 3% of Google Ads Agencies. **Aligned Incentives:** We follow a Flat-Rate Model, treating your budget with utmost respect. Our fees are independent of your ad spend, meaning our focus is on your performance, not the amount of your budget we utilize. You maintain complete ownership by paying ad platforms directly and retaining 100% control of your accounts—no obscured processes or data withholdings. **Full-Funnel Insight:** We monitor the entire journey from initial contact to final sale, ensuring every dollar is directed towards achieving measurable outcomes. Partner with a top 3% agency that integrates seamlessly with your business. Let’s get started.