Perform[cb]

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Overview

50 - 249

Employees

2002

Year Founded

ABOUT PERFORM[CB]

Premium Affiliate Marketing Agency & Network

Perform[cb] is a leading figure in outcome-based marketing. Since its inception in 2002, Perform[cb] has enjoyed significant organic growth, enabling the company to engage in a series of strategic acquisitions that offer distinctive outcome-based marketing solutions for modern marketers and publisher partners. Since 2015, Perform[cb] has been recognized as the top company for outcomes worldwide, linking brands with new customers through their websites, apps, or call centers on an outcome-based model—meaning brands pay only for genuine results that are meaningful to their business. Employing strategies across more than 25 digital channels, Perform[cb] effectively targets the ideal audience for marketers and elevates brand visibility through AI-driven, high-value placements that guarantee optimal user experiences. We focus on the essential metrics for marketers, continuously enhancing our strategies according to their value signals to ensure exceptional brand performance. Additionally, Perform[cb] runs an Impact Diamond-Level Affiliate Agency that can manage, optimize, and expand your complete affiliate program strategy, compatible with major tracking platforms like Impact, Partnerize, and Rakuten. If you're ready to leverage the advantages of outcome-based marketing, connect with one of Perform[cb]’s customer acquisition specialists today.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

2002

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Affiliate Marketing Program Management

About the Team

OUR STORY

Our company partners with diverse stakeholders in the marketing ecosystem, including marketers, agencies, and affiliates, to enhance customer acquisition and revenue generation. We support brands aiming to expand their customer base beyond existing channels. Agencies benefit from our Outcome Engine, a performance-driven platform designed to attract new users and offer distinctive acquisition strategies for their clients. Additionally, affiliates, publishers, and media buyers can monetize their traffic effectively by accessing performance campaigns associated with globally recognized brands. Our approach emphasizes collaborative growth, helping our partners deliver superior outcomes while leveraging unique marketing opportunities. Committed to innovation and results, we equip businesses with the tools needed to succeed in a competitive marketplace.

Portfolio

KURU FOOTWEAR SPRINTS TO CUSTOMER ACQUISITION GOAL

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KURU Footwear, a prominent direct-to-consumer brand specializing in footwear for foot pain, approached Perform[cb] to enhance customer acquisition and boost conversion rates through organic marketing while maximizing return on ad spend (ROAS). The brand aimed to broaden its awareness partnerships, which included collaboration with content creators, review sites, listicle partners, and micro-influencers. In response, the Perform[cb] team collaborated with KURU Footwear to develop strategies for upper and mid-funnel marketing that focused on engaging micro-influencers, review and listicle publishers, as well as product guide partners in the footwear and pain relief sectors. Through dedicated outreach, the agency identified top-tier publishers whose audiences matched KURU’s target demographic. The agency also partnered with influential conversion platforms such as Skimlinks, Forbes, and VigLink to enhance traffic and sales growth. By leveraging specialized, high-quality upper and mid-funnel partners and aligning with key conversion partners, Perform[cb] surpassed KURU Footwear’s new customer acquisition goals for 2022. Focusing on organic upper-funnel content led to a remarkable 715% increase in transactions and a 794% rise in revenue year-over-year for KURU Footwear. Perform[cb] is thrilled with the success of this initiative and looks forward to continuing its partnership with KURU Footwear to expand its affiliate program and refine its customer acquisition strategy.

52X Increase in Acorns Financial App Installs

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Acorns aimed to boost the volume of app installs while keeping a 20% registration rate for new users. The Perform[cb] Agency utilized its extensive traffic access through the company’s affiliate network. The Perform[cb] Network team focused on iOS installs rather than Android, as the demographics of iOS users better matched Acorns' target market. Additionally, the team recognized the importance of diversifying publishers to reduce risk and enhance opportunities. After successful test results, Perform[cb] expanded the campaign, resulting in a 52-fold increase in installs while achieving the client's goal of maintaining a 20% registration rate after installation.

LOVEPOP +777% IN REVENUE THROUGH AFFILIATE CHANNEL

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Lovepop, a prominent brand in greeting cards and 3D paper art, aimed to leverage seasonal peaks to enhance its brand visibility and attract new customers on a large scale. With a goal of boosting sales, Perform[cb] collaborated with Lovepop to develop a comprehensive affiliate marketing campaign centered around Mother’s Day, one of the busiest shopping days in the greeting card industry. To effectively prepare for this holiday, the Agency team began acquiring and evaluating new content publishers while engaging existing partnerships through its curated partner marketplace. Initially, Perform[cb] concentrated on enhancing Lovepop’s visibility at the top of the sales funnel and promoting the brand’s best-selling Mother’s Day items by investing in content placements with reliable, high-quality partners. To further increase sales volume and consumer engagement across the funnel, Perform[cb] optimized collaborations with leading cashback, deal, and loyalty partners, such as Rakuten. The team also refined its strategy with top keywords and established competitive payouts for the best-performing conversion partners to enhance new customer acquisition. By strategically onboarding and optimizing partnerships at every stage of the funnel, Lovepop achieved remarkable sales growth during the peak season. This full-funnel strategy with established top partners resulted in a 777% year-over-year increase in total revenue via the affiliate channel and a 622% year-over-year rise in total sales within the same channel.

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