Perfect PR

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Overview

$1,000+

Min Project Size

< $25/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT PERFECT PR

Communication. Simplicity. Diversity. Perfection.

Perfect PR is a public communications agency that has been operating in Ukraine since 2011. We offer highly effective communication strategies for the private, public, and state sectors. Our goal is to be a comprehensive resource for brand development. Our specialists serve as independent consultants for businesses conducting reputation audits. Additionally, we provide training programs for PR departments in government agencies, businesses, startups, and beyond.

Languages Spoken

EnglishUkrainian

HIGHLIGHTS

$1,000+

Min Project Size

< $25/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Social Media Marketing

18% Digital Strategy

7% Marketing Funnel Development

5% Influencer Marketing

5% Other Digital Marketing

50% Media Planning & Budget Allocation

About the Team

OUR STORY

Perfect PR is a dedicated team passionate about communications, combining extensive experience, professionalism, and creativity to advance the PR industry and contribute to Ukraine's growth. For over 13 years, we have collaborated with a diverse range of clients, including Ukrainian and international companies, NGOs, public figures, government institutions, large corporations, and startups. Our work focuses on developing and enhancing the reputations of various organizations within Ukraine. Guided by the leadership of CEO Natalia Ulynets, we pride ourselves on delivering powerful and effective communications that foster trust, adaptability, and innovation in every project we undertake.

Portfolio

Ukrainian Ceramic Platform “Gley”

Mercury Art Center

The Mercury Art Center is launching a new event focused on contemporary ceramic art, and we've developed a brand concept for it. Our project encompassed several key tasks: 1) conducting market research and analyzing existing art events, 2) developing the event's name and positioning, 3) establishing a tone of voice, 4) creating a visual identity, and 5) crafting communication messages. The Ukrainian Ceramic Platform “Gley” already brings together artists and communities with a modern perspective on ceramic art. Every aspect, from the name and identity to visual symbols, plays a significant role in showcasing the richness of tradition while encouraging growth and innovation. Yuliia Pysarenko, the project's PR Manager, shared, “This project presented a new challenge for me, as I hadn’t previously worked on positioning and branding from the ground up. However, through our team's collaborative efforts, we successfully transformed the idea into a fully realized platform, and the outcome surpassed my expectations. This is a perfect example of how a professional challenge can inspire creativity.” Designer Anna Marynok noted, “Creating the identity allowed me to deeply engage with the contemporary Ukrainian ceramics scene and understand it intimately. The main challenge was developing a graphic language that captured the tactile nature of clay and its organic qualities. Our team conducted numerous experiments before finding a solution that felt just right.”

New Products: Guides “PR at Home” and “Risk Map”

Perfect PR

We are excited to introduce two new products that will serve as valuable resources for communicators and businesses: the guides “PR at Home” and “Risk Map.” **"PR at Home"** This comprehensive PDF manual offers a step-by-step approach to understanding public relations, covering everything from fundamental concepts to strategies and crisis management. It’s designed to present PR in a straightforward and accessible manner, addressing over 20 topics organized into six sections. Our mascot, KomuniKytcia, is included to explain complex terms and provide helpful tips. Inside, you will discover: - **PR Fundamentals**: essential tools, the principal roles of a PR professional, project management, and motivation. - **Strategy and Planning**: techniques for engaging target audiences, developing PR strategies, and measuring effectiveness with contemporary models. - **External and Internal Communications**: successful media relations, event planning, corporate social responsibility, and social media management. - **Crisis and Reputation**: strategies for reputation management, guidelines for behavior during crises, and detecting false information. - **Personal Branding**: the significance of personal branding for career success along with a detailed guide to building your personal brand. - **PR Trends**: current trends in PR and resources for monitoring them. **"Risk Map"** To establish a strong business reputation, it’s essential to be prepared for various challenges. That’s why we developed the “Risk Map”—a practical guide that outlines the most common threats to a company's reputation. This resource assists in identifying potential risks and encourages proactive measures to prevent crises. Included in the guide are: - **Key Elements of PR Risks**: guidance on how to describe, evaluate, and manage risk. - **A Threat Assessment Matrix** - **Simulated Potential Risks** across several critical areas, including: - Finance - Environmental Responsibility - Social Factors - Digital Security - Politics - Service Provision - The Impact of War - Topics Sensitive to Ukraine You can purchase the “PR at Home” and “Risk Map” guides on our website: https://www.pr-planer.com/guides.

New Educational Project – Perfect PR Academy

Perfect PR

The Perfect PR Agency has introduced an educational venture known as Perfect PR Academy, aimed at businesses and leaders looking to leverage PR as a strategic business tool. We focus on corporate training and creating our own educational materials, offering various formats to facilitate convenient and effective learning. With over 14 years of experience in the communications sector, Perfect PR Agency blends established methods with innovative solutions. Our objective extends beyond delivering high-quality services and products; we also aspire to elevate communications education in Ukraine. The Academy's training courses encompass: – Fundamentals of Reputation Management – PR: Strategic and Tactical Communications – Government Relations – Corporate Communications & CSR – Crisis Communications and Anti-crisis Tactics – Building a Personal Brand – Media Relations for Internal Teams – Public Speaking Preparation Strong communications are the foundation of a strong brand. Thus, the Academy's mission is to equip participants with knowledge and practical tools to respond confidently during crises, establish a robust reputation, develop a personal brand, and engage effectively with the media and the public. Perfect PR Academy is designed for those who recognize that communications are the core of contemporary business. To apply for training, visit: https://perfect-pr.com.ua/perfect-pr-academy or contact us for more information at agency.perfect.pr@gmail.com. You can also find Perfect PR Academy on social media: 1) Instagram: https://www.instagram.com/perfect_pr_academy 2) Facebook: https://www.facebook.com/profile.php?id=61579660342176.

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