Perfect Afternoon

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

ABOUT PERFECT AFTERNOON

Making Digital Delightful with Strategy & Results

Perfect Afternoon is a comprehensive website development and digital marketing agency that empowers businesses to confidently establish their online presence. Our mission is to alleviate the challenges of the digital world, whether it's creating a website from the ground up, enhancing your marketing efforts, or helping you understand what strategies are effective and which ones need improvement. We do more than just provide services; we operate as an extension of your team, merging strategy, creativity, and collaboration to achieve tangible results. What We Offer: We partner with businesses of all sizes, from startups to well-established brands, across various industries such as manufacturing, industrial, packaging, business services, retail, and eCommerce. Our approach is customized to meet the unique needs of each partner. You won't find generic solutions here; instead, you'll discover thoughtful strategies crafted by passionate professionals. If you're seeking a collaborative team that delivers results while making the process enjoyable, we would love to connect. Please drop us a message, and we’ll gladly discuss your upcoming project.

Tech Stack

LaravelReactNextJSJavaScriptPHPAJAXHTML5PythonSQLTypescriptJquery

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1998

Year Founded

Services

Focus

Industries

Clients

Services Provided

23% Custom Web Application Development

10% E-Commerce Development

14% Content Marketing Strategy

13% Search Engine Optimization (SEO)

7% Pay Per Click

33% CRM Consulting and SI

About the Team

OUR STORY

At Perfect Afternoon, we specialize in transforming your business aspirations into reality by simplifying the complexities of website development, digital marketing, AI-driven SEO, and branding. We envision a seamless experience where your key priorities advance effortlessly, and tasks that once seemed daunting are managed with assured expertise. Our dedicated team fosters enduring partnerships built on deep insight, extensive experience, and an authentic commitment to your objectives. By delivering tailored strategies and precise execution, we empower you to gain clarity, accelerate growth, and concentrate on what truly matters. With Perfect Afternoon, expect clarity in your approach, momentum in your progress, and many more successful afternoons ahead.

Portfolio

SEO for a Medical Device Manufacturing Company

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Excel Medical Products is a certified original equipment manufacturer (OEM) and contract manufacturer of medical devices, known for providing high-quality products and services. To enhance its visibility and attract more leads by exceeding customer expectations while adhering to regulatory standards, Excel Medical Products sought to improve its online presence. With over two decades of experience, they revamped their website using our team’s SEO strategies. Our collaboration involved creating a practical search engine optimization (SEO) plan to meet their objectives. We focused on essential goals by establishing the necessary platforms and accounts for the company to efficiently monitor their data and track traffic growth resulting from enhancements to their website content. This process included conducting keyword research and competitor analysis to identify what would draw the right audience. Since Excel Medical Products' site had not previously incorporated SEO strategies, we helped set up and manage Google Analytics 4 (GA4), Google Search Console (GSC), and other relevant accounts to start collecting data. We also established specific conversion events to evaluate critical metrics such as phone number clicks and user engagement. Excel Medical Products requested an SEO strategy that addressed their three primary goals, which involved data collection, market research, website optimization, and content strategy development. By pinpointing the most effective lead-generating keywords, we elevated Excel Medical Products' visibility in essential search terms, facilitating connections with potential customers. Equipped with analytical insights into their digital marketplace and newly optimized content, this partner is confident in their adherence to Google quality standards and anticipates positive results in the upcoming months.

eCommerce Website for a Epoxy Company

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Entropy Resins was established by two brothers in 2010 with the aim of creating resin products that are better for both people and the planet. Drawing inspiration from nature's chemistry, they developed Super Sap®, a bio-based epoxy made from plant materials instead of petroleum. After initially designing their previous website, Entropy Resins sought to shift to a new aesthetic that highlighted their commitment to sustainability and their customers' craftsmanship. With their strong focus on eco-friendly initiatives such as Life Cycle Assessment (LCA), 1% For the Planet, and USDA BioPreferred program certifications, it was essential to incorporate these elements into their brand identity. The ability to facilitate eCommerce for their European branch was also a crucial aspect. The website needed to feature two distinct sets of products with different labels, measurements, pricing, and disclaimers, representing two continents. To enhance the emphasis on product quality and sustainability, we utilized a blend of images showcasing natural beauty alongside the work of their customers. We ensured brand consistency by incorporating hexagons as a recurring design motif throughout the site. With a solid design in place, we proceeded to create a WordPress multisite to accommodate both Entropy entities, utilizing WooCommerce for the online shopping logistics. Given the numerous configurations of their resins and add-ons, our team made sure that all potential product combinations were accurately presented throughout the purchasing journey. Each product was assigned a specific color scheme matching its label, with metaboxes and classes facilitating this by linking the colors to all product-related elements on the site, such as pages, cards, and hover effects.

Website Rebuild & Mobile App

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The Police Officers Association of Michigan (POAM) is a comprehensive labor organization dedicated to safeguarding its members and enhancing their communication and access to news outside of work hours. When we started collaborating with POAM in 2002, their website was basic and primarily provided straightforward details about the union. They aspired to create a more ambitious online presence for their members. To address the need for better connection with their expanding membership, we undertook the task of redesigning their website. Transitioning from a simple brochure-style site to a fully developed platform, this law enforcement union now boasts a robust news source that includes important updates, essential information, and contact forms for members. We have had the opportunity to redesign and refresh the website four times to stay in line with trends and the needs of its members. As technology progresses, websites must adapt, and our partnership has evolved accordingly. For this latest revamp, which aimed to modernize the site, we started transitioning the necessary content into a new layout. For content that lacked design elements or shortcodes, we enhanced the appearance with improved layouts using our easy-to-use content editor, allowing the client to make further modifications. The design was largely inspired by modern news websites that deliver crucial information in a concise format. We accomplished this with the POAM site by incorporating a sidebar featuring a highlighted Hot Issue and other pertinent posts. We made sure the homepage design effectively conveyed the advantages of the product, providing a clear overview of the software’s benefits as users navigate the site.

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