Borchetta Bourbon Music City Grand Prix
In 2025, both the title sponsor and presenting sponsor for this race changed, leading to the event being renamed the Borchetta Bourbon Music City Grand Prix presented by WillScot. This rebranding prompted a redesign of the logo and a complete update of the brand style guides, presenting our team with several unique and exciting challenges: a lengthy brand name and a tight timeframe to reimagine the visual identity for this large, high-profile event. Our team quickly developed fresh logo concepts and style guides that are both sleek and dynamic, while incorporating elements from the previous Music City Grand Prix brand. We ultimately created a versatile logo system that captures the desired combination of energy and elegance, boldness and refinement. Once the new brand identity received approval, our work was just beginning. Our team managed creative design for various materials, including vehicle wraps, sales presentations, billboards, handouts, social media graphics, stage banners, and more, from before the on-sale announcement until after the race concluded. For more images from this project, visit our website at penandmug.com.