PBJ Marketing

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT PBJ MARKETING

Wise Counsel & Practitioners on All-Things-Digital

OUR SERVICES Include SEO, Digital Marketing Strategy, Paid Search on platforms like Google, Yahoo, and Bing, Social Advertising across Facebook, Instagram, LinkedIn, etc., Retargeting Marketing, Ad Creative (text, image, motion, video), Website Design, Testing, and Development, Web Analytics, and Conversion Tracking. OUR PHILOSOPHY We adopt an analytics-driven approach to digital execution, focusing on creating relevant brand experiences while providing tangible evidence of our achievements. Our successful blend of cross-channel marketing, audience-focused creativity, and data-informed strategies enhances engagement and uncovers new opportunities that transcend traditional impression-based programmatic and mass media strategies. HOW WE WORK Unlike many firms that operate like virtual factories, where managers handle numerous accounts simultaneously—which can lead to dissatisfaction—we prioritize building strong relationships with our clients. Each strategist is responsible for a limited number of accounts, allowing them to gain deep expertise in your business and market trends. Our approach is labor-intensive, communication-focused, and highly dynamic. If we were to overload our teams, achieving success would be impossible. To maintain this model, we carefully choose our client partners. Before finalizing any agreement, we conduct an objective assessment of your business, goals, and budget. If we find that we cannot add value to your business or that our methods may not suit your needs, we will be straightforward about it. Therefore, if you select us as your digital partner, you can trust our ability to deliver on our promises.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Search Engine Optimization (SEO)

5% Ecommerce Marketing

15% Pay Per Click

5% Other Digital Marketing

35% Google Ads Management

15% YouTube Advertising

About the Team

OUR STORY

At PBJ Marketing, we pride ourselves on being more than just another vendor—we aim to be the trusted counsel our clients turn to for insightful business guidance. By collaborating closely with clients, we craft digital solutions informed by deep business understanding and interactive expertise, grounded in comprehensive research that drives long-term growth. We distinguish ourselves through a personalized approach, allocating strategists manageable loads to fully grasp each client's unique market, customers, and goals. Our commitment to pragmatic partnership ensures transparency and delivering promised results. Passionate about giving back, we support nonprofits with discounted or pro bono digital marketing services. Led by a dedicated team and guided by an esteemed advisory board, PBJ Marketing blends art and technology to create measurable, impactful digital experiences.

Portfolio

E-commerce Marketing for Online Store

FactoryPure

Background: FactoryPure is an e-commerce retailer specializing in home improvement and power tools. They recognized that their previous agency was not managing their budget effectively, resulting in lost sales. Our primary focus has been on optimizing their best-selling Generators, which generate over half of their revenue, while also enhancing sales of other product categories. Our Strategies: Google Shopping We significantly revamped their shopping campaign structure. Previously, products were organized by profit margin, complicating the identification of products within each campaign. We reorganized all products by Product Type, assigning specific daily budgets based on seasonal trends and demand. This change also improved reporting data and allowed for easier product access for bid adjustments. Google Search We launched campaigns targeting high-intent keywords, including brand + model # combinations for top sellers like generators. Additionally, we implemented automated campaigns like Dynamic Search Ads to automatically display ads for Generators based on search terms.

PPC Management for Professional Services Firm

Kantola Training Solutions

**KANTOLA TRAINING SOLUTIONS Overview** Kantola focuses on providing workplace harassment training that can be offered to clients swiftly and at a reasonable cost, allowing them to effectively fulfill their training requirements. Initially managing their digital marketing in-house, they recognized the need for specialists to enhance their initiatives. **Key Performance Indicators** Kantola encountered significant challenges, notably generating a limited number of leads from prior PPC campaigns, with a large portion coming from smaller businesses. Our goal was to boost the overall lead count and attract more leads from larger organizations while maintaining cost-effectiveness. **Paid Media Strategy** **Brand Awareness Strategy**

PPC Marketing for Health/Wellness Company

Arrow Lift

BACKGROUND Arrow Lift has been enhancing the lives of its customers with practical mobility solutions and upscale home elevators for over 35 years. Their range of products includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more. As one of the leading providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and neighboring states, Arrow Lift faced a significant challenge in attracting quality leads for their niche offerings. OUR STRATEGY Our strategy focused on broadening market reach by increasing brand visibility and altering the type of keyword matches used in their search campaigns. To boost brand awareness, we targeted homeowners interested in related products, introduced new campaign types to engage users across various platforms, and developed additional low-cost, high-volume campaigns. Altering the keyword match type enabled us to capture traffic from long-tail keywords. We also optimized the bidding process to effectively utilize the budget in each market. As a result of our initiatives, sales increased by 22% Year-Over-Year, while significantly lowering the Cost-Per-Lead when comparing Q4 2019 to Q4 2020.

7 more projects