E-commerce Development & UX Optimization
PBB Design collaborated with Wowtrening to enhance and optimize an e-commerce platform built on WooCommerce, which specializes in training products and online sales. The initiative encompassed both technical development and long-term website refinement aimed at elevating user experience, mobile usability, website speed, and overall store performance. The main areas of focus included:
• Development and customization of WooCommerce
• Enhancements to mobile user experience
• Optimization of website performance
• Improvements to Core Web Vitals
• Optimization of product and category pages
• Enhancements to technical SEO
• Refinements in checkout and shopping processes
• Continuous website maintenance and support
Particular emphasis was placed on elevating the mobile shopping experience, optimizing category structures, and enhancing website responsiveness across various devices. The project also featured ongoing technical assistance, SEO improvements, and performance-driven modifications to foster long-term e-commerce growth. Consequently, the website experienced a faster and more user-friendly shopping process while ensuring scalability for future development and marketing efforts.