Website Design for Manufacturing Company
Tool Organization Service
Tool Organization Service offers a comprehensive solution for managing special tools at auto and truck dealerships. They help identify, inventory, sort, and organize these tools to ensure they can be quickly accessed, utilized, and returned to their rightful places. I began collaborating with Tool Organization Service in 2011, when they had a basic WordPress site that was outdated, contained minimal content, and wasn't effective in generating leads. Matt, the owner, wanted a more modern and functional design to enhance lead generation and provide valuable content for visitors. We revamped the site using the WordPress platform, creating a contemporary aesthetic. Key information was prominently displayed at the top of the homepage (above the fold), and we added a lead capture form to enable visitors to request estimates for organizing their tool rooms. I also conducted keyword research and implemented on-page SEO to help potential customers find Tool Organization's services. In 2018, we added eCommerce capabilities to the site, allowing for the sale of approximately 63 accessory products to dealerships. Today, Matt has a backlog of several months' worth of projects, and I continue to assist him with maintaining, updating, and supporting his website.