PartnerCentric, Inc.

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Overview

$5,000+

Min Project Size

10 - 49

Employees

2006

Year Founded

ABOUT PARTNERCENTRIC, INC.

Better Starts Here

PartnerCentric is a comprehensive performance marketing agency designed to help brands increase measurable, incremental revenue through affiliate, influencer, and partner channels. Established in 2017, we have expanded from merely managing and scaling affiliate programs to offering a complete range of services, which now includes implementing and managing creator affiliate programs, conducting measurable influencer campaigns, and optimizing agentic commerce. In today's landscape, the best-performing affiliate programs cannot function in isolation; this is why PartnerCentric integrates influencer and creator partnerships into scalable, performance-oriented affiliate programs. We work to identify, contract, and activate creators as revenue-generating partners, converting awareness into quantifiable sales through continuous optimization and accountability for performance. Our proprietary technology, FUSE, enables us to assess incrementality and pinpoint which partners and creators are genuinely creating new value. This helps ensure that clients' programs are efficient and designed for sustainable growth. As the performance marketing environment changes, PartnerCentric assists brands in enhancing AI visibility by aligning content, value propositions, and technical signals, allowing large language models to discover and accurately represent our clients’ brands when addressing inquiries about their industry or sector. By merging extensive affiliate marketing expertise, performance-driven influencer activation, and advanced AI visibility strategies, PartnerCentric offers a cohesive approach to partner marketing tailored to how brands are found, assessed, and selected today. We foster growth for some of the most esteemed companies and forward-thinking brands globally, such as Car Gurus, VSP Vision Plans, Frank & Eileen, and HIMS/HERS. Consistently recognized by CLUTCH as the leading affiliate marketing agency to collaborate with, find out how PartnerCentric's cutting-edge strategic management can elevate your brand. Visit www.PartnerCentric.com and follow us on LinkedIn.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

10 - 49

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided

75% Affiliate Marketing Program Management

25% Social Media Marketing

About the Team

OUR STORY

Founded in 2017, PartnerCentric is a dedicated performance-partner marketing agency that empowers both established and emerging brands to boost measurable revenue through affiliate, influencer, and partner marketing channels. Combining expert strategic services with their proprietary FUSE technology suite, they provide transparent, incremental, and data-driven results. Their skilled team of affiliate specialists, marketing strategists, and tacticians work collaboratively to seize growth opportunities for clients. Drawing on over 20 years of operational innovation, PartnerCentric challenges conventional approaches by optimizing brand-publisher relationships, improving attribution accuracy, and combating fraud to ensure immediate performance and sustainable growth. Guided by a mission to redefine performance standards, the company embodies bold leadership and partnership-driven success.

Portfolio

Leading Luxe Fashion Brand Sees 627% YoY Increases

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**Case Summary:** A prominent luxury fashion label recognized the need for innovative strategies during the Covid-19 pandemic, but sought to be deliberate with their investments due to their upscale offerings. This brand has consistently valued a diverse affiliate portfolio, successfully blending coupon and loyalty partners with content and influencer marketing. By heeding our recommendations to adopt a mixed marketing approach, they experienced remarkable success and growth even amidst uncertainty. **Strategy:** In response to the disruptions caused by Covid-19, our team crafted customized strategies for each client, focusing on their primary challenges. For this particular brand, we researched and secured both flat fee placement deals and CPA (cost per action) increases with high-performing partners. While many retailers reduced their CPA increases, we advised this brand to maintain theirs, which led to increased revenue. During the “Annual Birthday Week” event with Rakuten, we recommended a higher cashback rate of 12%, resulting in $22,000 in revenue for the brand during the event. Additionally, in April and May, they offered a 4% commission boost to partners contributing to charity and Covid-relief initiatives, creating further placement opportunities for us. We are also collaborating with the brand to establish partnerships aimed at supporting first responders, educators, and healthcare professionals, along with new influencer collaborations to showcase specific collections. **Outcomes:** The brand achieved two of the highest revenue-generating weeks in its affiliate program during the periods of May 4th to May 10th (up 627% year-over-year) and April 27th to May 3rd (up 280% year-over-year). Prior to the pandemic, the average number of revenue-generating publishers was 10-15 per week; this figure has grown to 20-25, thanks to our team's creative approach to placement opportunities and reactivating inactive publishers.

New to Affiliate: Kitchen Brand Sees Results!

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Summary: We initiated management of a program for a small kitchen appliance brand that was new to the affiliate marketing space. The brand required agency expertise to broaden its reach and boost sales through unconventional affiliate partners. Strategy: Given the challenges with Minimum Advertised Price (MAP) compliance that made retail discounts hard to match, the brand aimed to find unique partners capable of connecting with an audience that prioritized quality over cost, driving traffic to their website directly. They were also interested in leveraging the affiliate channel to enhance efforts across other marketing platforms and facilitate traffic to their big-box retail partners. Recognizing these needs and the gaps in the brand's current marketing strategy, we collaborated with various non-traditional partners that aligned well with the brand's objectives. Outcomes: Within three weeks of launching the program with PartnerCentric, the client experienced 17.8% of total sales coming from the affiliate channel, thanks to the innovative partnerships established at the beginning. Moreover, over 5,000 new email addresses were added to the client's marketing list, and the brand gained insights from over 10,000 prospective customers regarding their new product. Satisfied with these results and their current position, the client is now considering introducing a second brand to the affiliate channel to further enhance their outreach.

Vitamin Company Sees Healthy Savings & Growth

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**Challenge:** Vitamin World was worried about the rising costs of their affiliate program, specifically the network fees that were making the affiliate channel inefficient and hurting their return on investment (ROI). This inefficiency was hindering their ability to concentrate on discovery and recruitment efforts necessary for scaling the channel, as they were bogged down with generating reports and other manual tasks, which distracted them from developing a comprehensive program strategy. **Solution:** By collaborating with PartnerCentric, Vitamin World moved away from traditional networks toward full-scale partnership automation through Impact's Partnership Cloud (PC). This automation provided the efficiencies they needed, allowing them to free up the time and resources essential for expanding their partner base. PartnerCentric and Impact's PC helped Vitamin World to recognize and develop strategic partners beyond their borders, such as employee benefit platforms and new international shopping alliances, which contributed to their global growth. **Results:** After teaming up with PartnerCentric and transitioning to Impact, Vitamin World saved over $100,000 in network fees within just one year and experienced rapid program growth. In 2018 alone, PartnerCentric added 40 new effective publishers to the Partnership Cloud platform. Their employee benefit partnerships achieved a 78% year-over-year growth in that sector. Efficiency also improved, evidenced by a 48% year-over-year decline in cost per click (CPC). Following the migration away from traditional affiliates, Vitamin World saw a 36% increase in revenue. Additionally, they realized significant savings of $9,000 by eliminating backlisted coupons, a capability they were unable to track while relying solely on their previous legacy networks.

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