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Pace Pricing
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Overview
$1,000+
Min Project Size
2 - 9
Employees
2021
Year Founded
ABOUT PACE PRICING
B2B SaaS Pricing Strategy & Packaging
Pace Pricing is a business-to-business software-as-a-service pricing consultancy established by Bill Wilson in 2021 and located in Halifax, Nova Scotia. The company assists software businesses in optimizing their pricing, packaging, and positioning based on genuine customer value through extensive customer research, purchase simulations, and a data-driven approach instead of relying on guesswork or imitating competitors. Their unique PACE System (Profile, Architect, Calibrate, Execute) has been implemented to restructure pricing for organizations ranging from early-stage startups to those generating $500 million in annual recurring revenue. The six-member team, comprising pricing strategists, monetization analysts, and researchers, has provided guidance to over 400 B2B SaaS companies globally.
LANGUAGES SPOKEN
English
HIGHLIGHTS
$1,000+
Min Project Size
2 - 9
Employees
2021
Year Founded
Services
Focus
Industries
Clients
Services Provided
80% Pricing Strategy Consulting
20% Market Research & Competitive Intelligence
About the Team
OUR STORY
Founded by Bill Wilson, Pace Pricing emerged from a journey beginning in 2007 with MindSea, a product design studio serving North America. Developing an internal quoting tool for service sales led to SalesRight, a SaaS platform for B2B interactive pricing. During demo calls, Bill recognized a pressing need for effective pricing strategy, prompting a shift in focus. After successful acquisitions of SalesRight and MindSea, Bill dedicated himself to pricing consultancy, advising over 400 B2B SaaS companies with revenues from $2M to $500M. Pace Pricing embodies the philosophy that pricing, product value, and positioning must align to truly resonate with customers and drive confidence in sales and marketing. Supported by a seasoned, international team, Pace Pricing is committed to evidence-based, customer-focused
Projects & Clients
Project Size & Rate
Minimum Project Size
$1,000+