Elite International Soccer Training Brand Identity
Elite International Soccer Training
Elite International Soccer Training aimed to establish itself as a leading soccer training facility for children of all ages. They sought a professional graphic design system that would engage kids and encourage their participation. After years of development, they wanted to create a compelling logo and brand identity that could adapt to their environmental needs and enhance their social media presence, as well as their apparel and marketing materials. To begin this branding process, we designed a strong logo that would serve as the foundation of their identity. The logo features two custom-drawn “E”s that, when mirrored, form a perfect square and create appealing negative space, which cleverly forms a capital "I." We extracted the dot from the top of the "I" to symbolize the soccer ball used in their training. This gestalt mark represents an “E” for Elite, an “I” for international, and the soccer ball at the top, which is also integrated into the typography. For instance, in the logotype, we utilized the dot from the letter “I” or the period in “intl.” to align with the logo. The typography conveys a tone of strength and stability, aligning with Elite's expertise in soccer training. While the solution is straightforward, as Elite International Soccer Training has expanded its brand across apparel, social media, video, and other platforms, it has become more recognizable in the Treasure Valley. This logo and brand identity strategy has helped establish their presence in the community and will grow alongside Elite as they continue to develop outstanding athletes.