OtterHalf
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Overview
$50,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2023
Year Founded
ABOUT OTTERHALF
Marketing consultancy that specialises in tech.
Founded in April 2023, OtterHalf is a remote marketing consultancy created by experienced professionals with over 20 years of combined experience in marketing and partnerships in the tech industry. The agency was initiated by a team that faced job loss during significant tech layoffs, and it aims to address the marketing skills gap for tech companies. OtterHalf offers services as a fractional marketing team, allowing businesses to subscribe monthly, as well as engaging in project-based work through a traditional agency model, collaborating with companies on individual projects. In August 2023, the firm was chosen from 33 startups to participate in the SMU Business Innovations Generator Incubation Programme by the Institute of Innovation and Entrepreneurship. It was also a finalist in the ‘New Kid on the Block’ category for the 2024 Marketing-Interactive Agency of the Year Awards and has been featured in various media outlets, including The Straits Times, CNA 938, Money FM 89.3, and e27.
LANGUAGES SPOKEN
Mandarin_chineseEnglishMalayTamil
HIGHLIGHTS
$50,000+
Min Project Size
150+
Avg Hourly Rate
2 - 9
Employees
2023
Year Founded
Services
Focus
Industries
Clients
Services Provided+2 Services
70% Brand Identity Design
30% Graphic Design
30% Digital Strategy
25% Content Marketing Strategy
10% Ecommerce Marketing
15% Email Marketing & Automation
20% Social Media Marketing
50% Go-to-Market Strategy
About the Team
OUR STORY
OtterHalf, Singapore's pioneering fractional marketing agency, was founded in 2023 by Cassandra (Cass) after her retrenchment during tech layoffs. The company's playful identity, inspired by otters and embodied by their mascot Ottie, reflects their fun and dynamic approach. Since inception, OtterHalf has achieved remarkable milestones, including incubator status at SMU IIE, award recognitions in Marketing-Interactive and Hong Bao Media, media features like The Straits Times and Channel NewsAsia, and launching unique initiatives like a marketing-themed card game and educational workshops. With a passionate team of experienced marketers and creatives, OtterHalf balances professional marketing services with community engagement, operating out of their new office that also hosts children's workshops on weekends, embodying their commitment to growth and positive impact.
Projects & Clients
Project Size & Rate
Minimum Project Size
$50,000+
Average Hourly Rate
150+
