OSER

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT OSER

Strategic growth & brand consultancy for scaleups

OSER is a consultancy focused on strategic growth and branding, assisting UK-scale businesses and enterprising founders in achieving sustainable, measurable expansion. We integrate high-level marketing expertise with brand strategy, creative direction, and AI-powered performance marketing to help businesses define their positioning, speed up customer acquisition, and scale without the need for extensive in-house teams. OSER collaborates with founder-led and investor-supported organizations, typically generating over £3 million in revenue, that require strategic insights, momentum, and seasoned marketing leadership.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

10% Go-to-Market Strategy

5% Business Model Design & Validation

4% Operational Process Consulting

7% Market Research & Competitive Intelligence

3% OKR & Performance Management Consulting

5% Fundraising & Investor Readiness Consulting

23% Brand Identity Design

10% Brand Guidelines Development

About the Team

OUR STORY

Our Journey OSER was established by seasoned marketing executives who have successfully executed global branding and growth initiatives for ambitious companies. Under the leadership of Laura Derbyshire and Diego Chicharro, the team offers a wealth of knowledge in international advertising, brand development, and performance marketing, fusing strategic insights with practical implementation. OSER partners with scale-ups and investor-supported firms seeking knowledgeable guidance to foster growth while keeping things straightforward.

TEAM PHOTOS

Portfolio

Growing website conversions 10X for FinTech brand

Suits Me

BACKGROUND: SuitsMe, a rapidly growing Fintech start-up boasting a 220% year-over-year increase, offers a seamless alternative to conventional banking through personal accounts that include online banking, a mobile app, and a contactless debit card. BRIEF: The goal is to develop a brand positioning that attracts consumers aspiring to a more aspirational lifestyle, thereby expanding the B2C market without losing appeal for B2B clients. This involves redesigning and streamlining the website to create intuitive navigation and clear messaging for various audiences. APPROACH: We collaborated closely with stakeholders to formulate a new brand strategy that effectively represents both B2B and B2C audiences, fostering growth across brand territories, consumer communications, website development, and acquisition campaign strategies. RESULTS: The launch of the revamped website led to a tenfold increase in customer application conversion rates.

1 x Year Marketing comms plan for retailer

Bayley & Sage

BACKGROUND Jennie established her first store in 1997 and currently has a presence in London with 12 locations, stretching from Kensington to Marylebone High Street. She has also recently introduced a homeware line called Abode in Parsons Green and Marylebone, alongside an ambitious e-commerce growth strategy for 2023 and beyond. BRIEF The aim was to provide strategic guidance to the managing partners on expanding the business through brand development, e-commerce, and in-store marketing aimed at acquiring and retaining customers. APPROACH We began by organizing a workshop with the managing partners to unify their business insights and develop a clear framework for a 3-year strategy, aligning it with retail store data, refining the brand identity, and establishing specific growth objectives. We worked on enhancing brand and marketing strategies to optimize effectiveness. RESULTS The outcome was a more focused management team with a structured 3-year plan that includes reporting metrics and cohesive brand communications across all channels.

Global brand & Marketing strategy

Citywire

**BACKGROUND** Citywire delivers news, insights, and events for professional investors and advisors globally through 45 websites. Established 23 years ago, the company has offices in London, New York, Singapore, Dubai, Paris, and Munich. **BRIEF** Initially, Citywire's managing partners sought OSER's expertise for a tactical project aimed at increasing subscriber numbers in the US. Following this initial assignment, our role expanded to develop global brand and marketing strategies and to recruit an internal marketing team. **APPROACH** We embedded a consultant within Citywire to collaborate closely with the CEO and Directors on a series of strategic workshops with the internal team, creating a cohesive strategy for global branding, marketing, and subscriber acquisition campaigns. We also hired the internal global marketing team to implement the strategy and now provide ongoing strategic consulting on a monthly retainer. **RESULTS** This initiative resulted in brand consolidation and the launch of Citywire.com, along with the creation of three new paid subscription products. Customer acquisition efforts are now active, featuring real-time dashboard reporting for sales, product, and marketing optimization.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"OSER delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Go-to-Market Strategy

Business Model Design & Validation

Operational Process Consulting

Market Research & Competitive Intelligence

OKR & Performance Management Consulting

Fundraising & Investor Readiness Consulting

Brand Identity Design

Brand Guidelines Development

Performance Marketing

Digital Strategy

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