Orr Consulting provides fractional Chief Marketing Officer (CMO) services and marketing strategy consulting for high-end direct-to-consumer (DTC), healthcare, telehealth, and B2B services brands, typically generating between $50 million and $500 million in revenue. The firm, led by Linda Orr, PhD, was established after she transitioned from over 20 years as a marketing professor, during which she authored books, conducted peer-reviewed research, and worked with CEOs across various industries. In 2020, Linda left academia to apply her expertise in real-world contexts, leading to the creation of Orr Consulting. The firm's services generally fall into four main categories: marketing diagnostics and audits to uncover factors hindering growth; brand positioning and market research to define the company’s target audience and competitive advantage; channel and growth strategies, particularly focused on influencer and user-generated content initiatives that drive sustained conversion improvements; and ongoing fractional CMO leadership for businesses preparing for major funding, hiring a full-time CMO, undergoing an acquisition, or planning a strategic exit. Clients usually engage with Orr Consulting during pivotal moments, such as when marketing leadership becomes insufficient, when founders seek strategic partners without the financial burden of hiring a full-time CMO, or when they need to refine their marketing strategy prior to a transaction. The firm merges rigorous academic research experience with practical, on-the-ground work. Engagements vary in structure, ranging from initial diagnostic calls and consultation sessions to defined projects and monthly retainers, allowing companies to choose a level of engagement that suits their needs. Most contracts are covered by non-disclosure agreements. Clients often remark that the toughest discussions led to the most significant financial gains.