Coca-Cola, from Tech to FMCG
Orchid is dedicated to elevating our clients to new heights. In 2017, we established ourselves as the leading design and strategy agency for Coca-Cola EMEA, the largest FMCG company globally, thanks to our focus on technology and design. Our journey began with Honest. As they integrated into Coca-Cola’s brand family, they aimed to expand their portfolio and launch the brand in various European markets. Coca-Cola UK chose us as their creative partners for Honest's rebranding initiative. This was a significant challenge for us, being newcomers in the FMCG sector, but our robust skill set and effective branding strategy enabled us to excel. We managed to deliver outstanding results on all fronts, from the brand's strategic conception to rolling out the new visual identity across all platforms and both digital and print channels. Following this crucial project, our partnership strengthened, and we continued collaborating with Honest to localize assets for their brand launch in additional European markets. It was particularly exciting to develop numerous creative activation ideas that brought our cherished concepts to life through pop-up coffee shops, street stands, and displays in airports and supermarkets, among other initiatives. Our success with Honest marked the beginning of a remarkable journey. As a result, other Coca-Cola brands, including Fuze Tea, SmartWater, Adez, Coca-Cola, Fanta, and Aquarius, opened their doors to us, allowing us to provide exceptional creative and strategic work not just in Europe, but also in the US and China. Moreover, our relationship with Coca-Cola has been mutually beneficial; while we offered our technological expertise, they have guided us in navigating a completely different industry from what we were used to.