Orangefiery

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

ABOUT ORANGEFIERY

Strategy & Communications To Drive Change

Orangefiery is a consulting firm that focuses on strategy and communications, merging the analytical tools of strategy consulting with the practical and adaptable nature of a public relations agency to assist clients in making a meaningful impact. We offer research and strategic services viewed through the lens of communication and stakeholder engagement. Our team specializes in research and insights, planning, facilitation, public relations, stakeholder involvement, and systems design. Our unique methodology consists of four phases—discovery, alignment, creation, and embedding—designed to help clients accurately identify issues and agree on effective, long-term solutions.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

59% Business Consulting Services

25% Public Relations

16% Maintenance Services

About the Team

OUR STORY

Our team thrives on strong communication and a deep commitment to research and insights. We embrace challenging projects that encourage us to question assumptions and rigorously test ideas. By employing disciplined project management, we break down complex problems into manageable tasks, setting purposeful goals and crafting realistic paths to achieve them. Collaboration is at the heart of our success—both with clients and among our team members. Guided by values such as fearless inquiry, partnership orientation, and a dedication to creating positive impact, we strive to deliver exceptional, clear, and compelling work that drives meaningful business outcomes. If you share our passion for impactful, collaborative work, we invite you to join our team.

Portfolio

Disease Awareness Campaign

Adamas Pharmaceuticals

The client's challenge involved launching an innovative treatment for dyskinesia related to Parkinson's disease. They sought to enhance awareness of both the condition and their brand among essential stakeholders, including patients, caregivers, physicians, and advocacy groups. Our objective was to develop a strategy that effectively engaged the relevant communities and supported both unbranded and branded product communications during the post-launch phase. The approach consisted of three main steps: Discover, Build, and Engage. The outcome of our efforts was remarkable. Within three months, we achieved 156,000 targeted interactions within our online community. This experience provided us with deeper insights into the challenges faced by our audiences, allowing us to refine our messaging and strategies to foster a robust community while increasing awareness of dyskinesia symptoms and available resources.

Market Development Strategy

Unknown

**Client Challenge** As our client ventured into a new therapeutic area, they required a unified narrative to communicate effectively with various stakeholders through both internal and external channels worldwide. This narrative needed to highlight the clinical and economic advantages of treating a specific subgroup of patients with NASH (non-alcoholic steatohepatitis). **The Approach** - **Discover:** Collected and evaluated pertinent research and existing resources. Engaged with cross-functional team members to gather insights on stakeholder perspectives, needs, and knowledge gaps; facilitated discussions on stakeholder perceptions, obstacles, and potential advantages. - **Build:** Created an initial draft of the narrative and tested it internally. - **Test:** Validated the narrative through qualitative research with healthcare providers, payers, policymakers, and patients, aiming to deepen understanding of their beliefs and barriers, gather insights and feedback on key themes, evaluate the necessary evidence and support for compelling calls to action, and identify effective communication strategies. - **Deploy:** Produced a core brand narrative along with a rollout guide encapsulating the company's viewpoint on NASH market development. **The Result** The core narrative and associated lexicon were implemented across countries, ensuring consistent internal and external communications regarding the company and NASH among all stakeholders.

Advocacy Landscape & Engagement

Aquinox Pharmaceuticals

**Client Challenge** A clinical-stage company focused on oncology research aimed to gain insights into the advocacy landscape for pancreatic cancer, mesothelioma, and ovarian cancer. Additionally, the company intended to develop an internal strategy for engaging with advocacy groups. **Approach** **Discover** - We started by interviewing internal stakeholders to understand their commercial, medical, and corporate objectives. Using this information, we identified 26 pertinent advocacy organizations to evaluate based on disease area and strategic focus. - Our research continued with an analysis of media coverage, financial statements, annual reports, and other materials from these advocacy groups to identify shared goals and assess the resources for influence they possessed. We also consulted with experts in the field to enhance our secondary research findings. **Engage** - After identifying priority organizations, we developed a strategic engagement plan aimed at establishing new and enhancing existing relationships with high-value targets. This included an engagement calendar outlining key meetings, important external milestones, and an expected engagement timeline. - We organized and managed a cross-functional advocacy engagement working group, creating operational procedures and governance documents for their activities. - Acting as an extension of the company’s team, we served as the primary point of contact for certain advocacy organizations, holding regular calls and providing guidance on collaboration opportunities. **Result** We set the client on a path to effectively engage with impactful and aligned advocacy organizations, laying the groundwork for a successful and strategic advocacy program. As a result of the new partnerships, the company took part in discussions with advocacy groups, participated in panels, and received invitations to join advocacy-led councils and consortiums.

3 more projects