Optivio Media

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

ABOUT OPTIVIO MEDIA

Meta Ads Scaling for Ecom Brands

Optivio Media is a performance-driven agency specializing in Meta Ads, assisting Shopify brands in Dubai and the UAE to achieve profitable growth through organized paid advertising strategies. We concentrate on Meta (Facebook & Instagram) Ads for eCommerce brands in high-CPM regions like the UAE, where unstructured testing can quickly deplete budgets. Our methodology emphasizes: - Validation of Pixel & Conversions API (CAPI) - Systematic creative testing frameworks - Broad and signal-based scaling strategies - Campaign Budget Optimization (CBO) - Monitoring Business-level MER Rather than focusing on vanity metrics or protracted retainers lacking accountability, we collaborate directly with brand operators to manage CPA, validate unit economics, and ensure sustainable scaling. Our typical clients: - Already possess product-market fit - Spend AED 5,000+ monthly on Meta Ads - Seek organized systems rather than boosted posts If the ads fail to deliver, nothing else is effective. We prioritize execution, accurate data, and measurable growth. Website: https://optiviomedia.online Founder: Taha Ilyas

Languages Spoken

ArabicEnglish

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2024

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Meta Ads Management (Facebook & Instagram)

30% Ecommerce Marketing

15% Performance Marketing

5% Mobile & App Marketing

About the Team

OUR STORY

Taha Ilyas, a Meta Ads Specialist and founder of Optivio Media, empowers eCommerce brands to grow through data-driven paid advertising strategies. He prioritizes direct collaboration with brand founders, avoiding complicated campaign structures and focusing on streamlined testing frameworks and precise CPA control to drive effective scaling. Optivio Media operates under a simple principle: if the ads don't deliver results, nothing else matters—eschewing fluff and empty promises in favor of clear execution. Clients can explore proven outcomes, case studies, and expert insights on tahailyas.com. By managing substantial Meta ad spend, Taha has garnered valuable lessons on optimizing eCommerce growth, offering transparent ad account reviews to provide actionable clarity for businesses.

Portfolio

Scaling $72K Meta Ads – UAE eCommerce

Unknown

We oversaw over $72,000 in advertising expenditure on Meta for a Dubai-based eCommerce company, prioritizing organized testing, cost-per-acquisition (CPA) management, and careful scaling within the high-cost-per-mille (CPM) UAE market. Our objective was not merely to produce impressive return on ad spend (ROAS) visuals but to ensure sustainable and repeatable results in a competitive landscape. ✅ **The Challenge** The UAE market poses distinct challenges, including: High CPMs (ranging from AED 20–50) Limited audience pools Quick creative burnout Inconsistent attribution following iOS updates Scaling plateaus that exceed AED 30,000/month. Although the brand had previously engaged in advertising, it lacked a systematic framework for testing and scaling. ✅ **Strategy** Implemented: 1️⃣ **Tracking & Infrastructure** Validated the Meta Pixel Established Shopify-native Conversions API Configured event deduplication Enhanced Event Match Quality 2️⃣ **Structured Creative Testing** Tested various hooks and angles Isolated audiences for clearer insights Utilized defined evaluation periods 3️⃣ **Broad + Signal Scaling** Shifted to broad targeting after identifying successful creatives Minimized over-segmentation Allowed the algorithm to optimize based on strong creative signals 4️⃣ **CBO Scaling Framework** Separated prospecting, retargeting, and retention Allocated budget in accordance with performance indicators Eliminated underperforming elements early 5️⃣ **MER Monitoring** Employed Marketing Efficiency Ratio for business-level validation Made scaling decisions based on total revenue versus total expenditure ✅ **Results** During the campaign period: Managed more than $72,000 in total Meta ad spending Achieved structured scaling beyond initial testing phase Maintained consistent CPA control in a high-CPM environment Demonstrated a sustainable scaling framework Business-level profitability confirmed through MER tracking Note: Revenue figures and client identity remain confidential. ✅ **Key Takeaways** In the UAE market, structured creativity is more important than interest targeting. Scaling without MER monitoring can lead to erroneous interpretations. Setting up Conversions API is essential in mobile-first markets. Aggressive budget increases without proper segmentation can harm profitability.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"Optivio Media delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Meta Ads Management (Facebook & Instagram)

Ecommerce Marketing

Performance Marketing

Mobile & App Marketing

Locations

Headquarters

H#241A,

Dubai, Dubayy, United Arab Emirates

971 8 329 7682

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