Willis Systems
Willis Systems began its journey in 1990 as a laminate manufacturer, producing panels, vanity units, and worktops, with a focus on the popular post-formed laminate edges of the time. Over the following twenty years, the company evolved to include the manufacturing, supplying, and installation of a diverse range of washroom products for the commercial, healthcare, education, and retail sectors. They offered both standard products and custom washroom systems, with the option to pre-plumb sanitaryware, such as Armitage Shanks, into a modular IPS panel system at their Cardiff factory. In 2010, Willis Systems became part of Borley Laminates Ltd, which made significant investments in the factory, leading to consistent year-on-year growth that positioned them as one of the top washroom systems manufacturers in the UK. In 2020, the company chose to enhance its business through digital marketing, hiring Optimized Marketing to create a new search engine optimized website, manage Google Ads PPC campaigns, and implement the latest SEO techniques to improve their search engine visibility.