Optimite

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT OPTIMITE

Retention marketing agency for ecommerce brands.

Optimite is a marketing agency focused on customer retention for ecommerce brands. We offer a comprehensive program that includes email, SMS, lifecycle management, list growth, loyalty, and subscription services. As a Klaviyo Master Platinum Partner, we have collaborated with over 500 brands across various sectors such as wellness, beauty, CBD, fashion, food and beverage, and home goods. With six years of expertise in retention, we have been recognized by Forbes India DGEMS 2025 and won the Clutch Global Fall Awards 2025 for Best Email Marketing Agency, maintaining a perfect 5.0 rating on Clutch. Reasons brands choose us include: - Our status as a Klaviyo Master Platinum Partner - Extensive experience across six ecommerce categories where attention to detail is crucial - In-house design and copywriting (no reliance on templates or outsourcing) - Specialized knowledge in restricted categories (CBD, hemp, supplements) - A complete retention system instead of multiple disjointed tools competing for focus Our services encompass: - Email marketing (including campaigns, lifecycle strategies, and deliverability) - SMS marketing (with a focus on consent and cross-channel coordination) - Klaviyo audits, migrations, and account rebuilds - Lifecycle flows (including welcome, cart abandonment, post-purchase, win-back, and replenishment) - List growth strategies (such as quiz funnels, pop-ups, and lead magnets) - Integration of loyalty programs (like Smile, Yotpo, and LoyaltyLion) - Subscription retention strategies and cancel intent recovery - White-label services for agency partners Notable achievements include: - Generating over $1 million in retention revenue for Avantera Health within six months - Delivering a tenfold increase in email output for Hairfinity and Gofinity (over 900 campaigns with no missed deadlines) - Increasing revenue by over $80,000 and achieving a 22% rise in returning buyers for Great CBD Shop in a single campaign - Establishing five-year partnerships with clients who consider us their retention team Our headquarters are in Dubai, with operations in Gurugram, and we cater to ecommerce brands in the US, UK, EU, Middle East, and beyond. Schedule a complimentary retention analysis at optimite.ai for a no-pitch, 30-minute session with a senior strategist.

Languages Spoken

EnglishHindi

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Email Marketing & Automation

30% SMS Marketing

About the Team

OUR STORY

Optimite, founded six years ago by Nishant and Sushant Yadav, addresses the challenges ecommerce brands face in customer retention. What began as modest attempts, including offering $10 email templates on Fiverr, evolved into a comprehensive retention system company. Headquartered in Dubai with operations in Gurugram, Optimite is a Klaviyo Master Platinum Partner serving over 500 brands across sectors like wellness, beauty, and fashion. Dissatisfied with the fragmented retention strategies typical in the market, the founders built a unified system integrating email, SMS, and loyalty channels. The company boasts a 5.0 average rating on Clutch and recognition in Forbes India’s DGEMS 2025 list. Their dedicated team collaborates intimately with clients, aiming to craft retention solutions as a craft, not a checkbox.

Portfolio

Optimite In Forbes India DGEMS 2025 Select 200

Forbes India DGEMS 2025 Select 200

Optimite has been included in the Forbes India DGEMS 2025 Select 200, an accolade given to companies that show significant global potential, scalable operations, and aspirations to expand internationally. The list recognizes organizations capable of consistently delivering quality, functioning at scale, and making a significant impact worldwide. This distinction positions Optimite among 200 firms recognized for their global growth potential, high execution standards, and ability to create lasting business value beyond local markets. DGEMS aims to identify businesses with solid fundamentals and assist their growth via a global network of founders, investors, and strategic partners.

98/100 Culture Score At The Agency Awards

Agency Awards By Agency Workplaces

Optimite has received the Agency Workplaces Workplace Award 2026 for Email Marketing, earning an impressive Culture Score of 98 out of 100 and an Exceptional Culture Rating following a formal assessment. This recognition highlights the team's daily work experience, informed by systematic feedback from both team members and management. Agency Workplaces assesses workplace culture using a framework that reflects the operational dynamics of agencies in real-world scenarios.

Full-Funnel Email Marketing Launch & Execution

Unknown

Get Brick, a minimalist digital wellness brand, collaborated with Optimite to develop an email marketing system from the ground up. Lacking any existing infrastructure, Brick required a complete retention engine to educate users, encourage first-time purchases, and promote community growth without depending on urgency, paid advertising, or discount promotions. We implemented six essential Klaviyo flows: Welcome, Abandoned Checkout, Browse Abandonment, Site Abandonment, Post-Purchase, and NPS Survey, along with 10-12 tailored campaigns each month that emphasized education, storytelling, and brand consistency. To expand the email list, we designed and executed a high-converting, on-brand pop-up from scratch. We also initiated a referral program powered by Snowball to engage current customers and foster organic sharing post-purchase. Our responsibilities encompassed copywriting, email design, Klaviyo development, audience segmentation, A/B testing, and calendar management, all aligned with Brick’s calm and intentional voice. Success Metrics (All campaigns run without discounts): ✅ Over 160,000 new email subscribers added and increasing ✅ Email accounts for more than 30% of total revenue ✅ 70% month-over-month growth in campaign revenue from non-purchasers ✅ Average open rate of 63% across flows ✅ 15% conversion rate for the Welcome Flow ✅ Referral system established using Snowball for post-purchase virality. Brick's email marketing program has become the brand’s most effective owned channel, characterized by consistent storytelling, no discounts, and exemplary execution at scale.

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