Amazon Listing Optimization and PPC Management
Discovery Toys Reports 582% Increase in Amazon Sales Revenue
Sales had been consistently declining, and the Advertising Cost of Sales (ACoS) was rising. In response, this 40-year-old toy company turned to OperationROI to revitalize its brand and boost sales on Amazon.
**The Challenges**
Discovery Toys is a leading toy company specializing in products that support children's developmental skills and their engagement with the world. For over four decades, they have been a trusted name in early childhood development. They approached us in early March, coinciding with the onset of COVID-19 in the U.S. Even before the pandemic, Amazon sales and profit margins were on the decline. To compete with rivals who were gaining ground, we needed to modernize their product listings and marketing assets.
**Our Tasks**
**The Results**
We optimized the listings with new content and visuals and completely revamped the paid search campaigns with updated targeting strategies. Fulfillment by Amazon (FBA) is nearly back to normal. Initial outcomes are highly encouraging: sales have increased, paid search campaigns are yielding better profits, and Discovery Toys is positioning itself well for the upcoming holiday season. Within the first four months of collaborating with OperationROI, Discovery Toys experienced two of its best non-Christmas holiday months consecutively. ACoS has decreased by over 17% since our involvement, and performance continues to improve monthly. With the rescheduled Amazon Prime Day preceding Black Friday and Cyber Monday, we anticipate a highly successful holiday season for Discovery Toys.
**UPDATE:** Overall sales have surged by 582%, and orders have risen by 385% since we began working together.