Ooze Studios

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT OOZE STUDIOS

Your digital success team

Ooze Studios is a marketing and creative agency located in Melbourne, serving clients worldwide. Utilizing a data-driven approach, pod structure, and personalized attention, we provide results focused on return on investment and become a key contributor to your organization's growth. Our goal is to be recognized as the best digital agency to collaborate with globally, both for our clients and team members. Our dedication to supporting both parties helps us attract and retain top talent and successful business leaders. Central to Ooze Studios is an empowering, value-oriented culture that unites our team of global professionals. Each member is committed to a relentless quest for excellence, guided by integrity, resulting in outcomes we take pride in. We emphasize wellbeing, which enables us to genuinely care for creating meaningful and lasting experiences. We specialize in: + Lead generation and content marketing on LinkedIn for high-quality leads + Facebook and Instagram ads focused on ROI + Google text and shopping ads that deliver ROI + Email marketing for lead acquisition, nurturing, and retention + Omnichannel content marketing to enhance customer advocacy campaigns and improve retention and referrals.

Tech Stack

WebflowWordPress

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

12% Content Marketing Strategy

8% Email Marketing & Automation

7% Social Media Marketing

3% Pay Per Click

3% Performance Marketing

14% Google Ads Management

15% Meta Ads Management (Facebook & Instagram)

5% YouTube Advertising

Portfolio

Award Winning Advertising Campaign for HYPOXI AUS

HYPOXI Australia

HYPOXI Australia aimed to secure a consistent flow of high-quality leads for their over 50 individual studios located in NSW, QLD, VIC, SA, and WA to support their ongoing business expansion. In the competitive Health and Fitness sector, we recognized that effectively engaging with the target audience at critical moments would set the business apart from its rivals. We achieved this through comprehensive marketing research to gain deeper insights into customer needs. This information allowed us to pinpoint the appropriate audience segments, channels, and messaging that resonate with customers' challenges and goals. Our efforts on the HYPOXI "We're not a gym" campaign have been honored with awards from institutions including the DotComm Awards, where we won 2022 Platinum awards for Paid Media in both online and social media ad campaigns, and at the Web Excellence Awards, where we received the 2022 Excellence award for advertising and marketing in the social media campaign category.

Award Winning B2B Marketing for Data Analytics

Data Agility Pty Ltd

Data Agility is a leading data analytics company based in Australia, serving well-known brands and various government agencies at both the federal and state levels. They collaborated with Ooze to create a new website that accurately reflects their brand identity and goals, which include enhancing their online visibility, generating more leads, and attracting top talent. Our team worked diligently alongside Data Agility's internal staff to transform their website into an effective lead generation tool. We implemented a mix of LinkedIn, Google Ads, Facebook advertising, and content strategy to create a robust lead funnel. Their target audience is specific to east-coast government agencies seeking data strategy and implementation services. By conducting extensive audience mood research, we identified their goals and challenges to fine-tune our ad messaging and content. Additionally, Ooze Studios made sure that Data Agility's site was optimized for conversion by incorporating well-placed calls to action (CTAs), compelling headlines, and engaging content. This approach led to an influx of high-quality leads and job applications through their site. Since its launch, Data Agility's new website has been easily manageable. Key achievements include: a steady stream of quality leads entering the CRM weekly, a collection of thought leadership ebooks created, regular content publication with strong engagement, and an increase of 2,300 targeted connections in the client’s personal LinkedIn network. Our collaboration with Data Agility also earned recognition, winning the 2022 Gold Award for Strategic Communications, Marketing/Promotion Campaign, and digital marketing at the Marcom Awards.

Award Winning UX Design Journey for The AIA

Australian Institute of Architects

The AIA was undergoing a rebranding and recognized that users struggled to navigate their website. They sought a complete redesign of their 130-page site, which led them to partner with Ooze to bring their vision to life. Ooze conducted thorough research by individually interviewing 10 internal stakeholders via Zoom and surveying hundreds of users to explore their goals, challenges, and preferred user experiences for each of the five primary user personas. Collaboration with the AIA's executive, marketing, and branding teams made effective project management and adherence to strict timelines essential throughout the process. Through clear communication and efficient creative workflows, we developed a website that surpassed user expectations. The average user experience rating of the old site was 4.5/10, which improved to 8.8/10 after the new site launched. As information consumption continues to evolve, a well-designed website must adapt to new devices and standards. To achieve this, we profiled users, created wireframes, built prototypes, conducted user testing, and developed a more flexible and responsive website design. Regarding the visual appeal of the AIA site, the Ooze team skillfully integrated form and function, employing simple yet eye-catching design elements along with technical capabilities. This project earned the 2022 Web Excellence Award for Best Website in the Architecture and Urban Design category.

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