Founder Chris Sheehy embarked on his digital marketing career in the late 1990s while Google was still a trial project at Stanford. After receiving a “Website of the Year” nomination, he delved into SEO and paid search through hands-on experiments, mastering digital visibility ahead of market trends. In 2009, Chris established Sidewalk Branding Co., gaining recognition throughout Southern New England for simplifying intricate online marketing strategies. His insights as a successful entrepreneur allowed him to offer clients practical, experience-based strategies. Following a fruitful collaboration with Brave River Solutions in 2022, Chris revamped their digital services department by enhancing product offerings and integrating SEO into the Web team's workflow. A pioneer of AI since 2018, long before the widespread popularity of ChatGPT, he co-developed the company's AI policy to ensure future readiness. In November 2025, Chris launched Omni Search Labs, which provides results-oriented search and AI optimization for small and medium-sized businesses in Rhode Island and offers support for web developers, agencies, and freelancers. Their services cover local SEO, technical optimization, Google Business Profile management, business directory citation management, and AI search optimization (AIO) to enhance business visibility on platforms like ChatGPT and Perplexity. They focus on delivering highly customized strategies in straightforward, jargon-free language. Chris's accolades include being the first recipient of the Rhode Island Tech10 Award for an SEO professional, recognition as a Top 5 Startup by Mass High Tech, a Top Tech Entrepreneur by GoLocalProv, and being named a Top Web Development Firm by Providence Business News. He has appeared in major media outlets, contributed to Search Engine Journal, Search Engine Land, and Marketing Profs, and shared his knowledge with organizations like SCORE, the SBA, and universities such as RISD, URI, and Columbia. “Experience Pays Dividends.”