OMG Commerce

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

ABOUT OMG COMMERCE

Performance Marketing Agency

We stand out as a unique kind of digital marketers. Our goal is to boost our clients' growth through exceptional digital marketing that delivers measurable outcomes. Our team consists of carefully selected eCommerce marketing experts. You can expect to work directly with our top-notch team rather than just speaking with an executive and being let down later. We are dedicated to analyzing data and achieving results, treating your business as if it were our own. With experience in managing search campaigns since 2004, we understand what it takes to succeed in Google Ads, YouTube, Meta Ads, Microsoft Ads, Amazon, and Amazon DSP advertising from a strategic viewpoint.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

17% Ecommerce Marketing

7% Digital Strategy

3% Email Marketing & Automation

5% Social Media Marketing

2% Other Digital Marketing

13% Google Ads Management

10% Amazon Advertising Management

7% YouTube Advertising

About the Team

OUR STORY

Our Story At OMG, we aim to empower our clients to achieve their maximum potential through effective online marketing that delivers measurable outcomes. We adhere to three fundamental values: Caring — we view every client's business as if it were our own; Fun — we believe that creativity flourishes in an enjoyable atmosphere; and Constant Improvement — we are dedicated to continuous learning and evolution. More than just an agency, we see ourselves as growth partners focused on making a significant and lasting impact.

Portfolio

1000+ New Customers With Performance Max

Unknown

**The Challenge/Opportunity** Recognizing that new customers generate long-term revenue for their business, the brand aimed to boost the number of first-time orders each month through the Google Ads channel. They wanted to leverage this channel to acquire new customers efficiently while meeting specific targets for return on ad spend (ROAS) and cost per new customer acquisition (CAC). **The Approach** We identified Performance Max as a previously unused campaign type that could significantly enhance our new customer acquisition (NCA) efforts. This goal-oriented campaign would enable us to access all ad inventory from a single campaign and focus our bids solely on new customers. For the campaign targeting, we developed audience signals using custom intent keywords alongside remarketing lists. These signals provided the campaign with the ideal "avatar" to target potential new customers with the highest likelihood of conversion. We utilized a combination of video, images, headlines, descriptions, and shopping listings to equip the audience signal with all necessary assets for different ad formats. Additionally, the campaign encouraged conversions by offering a rare discount for first orders. **The Results** The New Customer Acquisition Performance Max campaign successfully attracted 1,352 new customers and generated over $125,000 in first-order revenue within the first five months of its launch.

Project with NATIVE

NATIVE

Migrated portfolio item

DSP Increases Sales By 46% While Decreasing TACOS

Unknown

The Challenge OMG Commerce was given the task of increasing DSP spending while keeping a consistent ROAS for QRX Labs, a high-end skincare brand on Amazon, in order to boost overall sales and address stagnant growth. The Approach OMG Commerce implemented various Amazon DSP campaigns to sharply increase DSP expenditures while meeting return objectives. These efforts included lower-funnel campaigns like Repurchasing and Retargeting, as well as mid- to upper-funnel campaigns aimed at similar products and potential buyers, utilizing both static and video creatives. The Results saw average monthly DSP spending rise by 120% year-over-year, achieving the target ROAS of over 2x. Total sales grew by 46%, climbing from $493k in August 2021 to $720k in August 2022. Following a 38% increase in DSP spending from July to August, PPC sales surged by 26% month over month. This boost in PPC sales was accomplished with a stable return, improving from nearly 64% ACOS in July 2022 to a more efficient 58% ACOS in August 2022. DSP campaigns, which accounted for about 6% of total Amazon advertising spend in 2021, represented over 14% of ad spend in 2022. Overall spending across all advertising products increased by only 11% year-over-year, while average monthly sales rose by 18%, leading to a 7% decrease in TACOS.

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