Kapnos Airport Shuttle saw over 6,000 online bookings and a 29% rise in Meta sales, thanks to The Obsidian Co.’s effective management of paid advertising efforts. The Obsidian Co. is acknowledged for its strategic thinking and proactive strategy, which clients appreciate for fulfilling their digital marketing objectives. One client suggested that The Obsidian Co. could offer more proactive recommendations and strategic insights beyond the current project scopes to foster better collaboration. The Obsidian Co. also successfully enhanced social media engagement for a financial services company, showcasing its expertise in managing digital platforms. A retail client reported a return on ad spend (ROAS) of 16.90 with The Obsidian Co.'s digital campaigns, highlighting their effectiveness in yielding significant returns. Additionally, The Obsidian Co. boosted organic traffic by 15% and improved search engine results page (SERP) rankings for Ancoria Bank, reflecting their proficient SEO strategies and execution. ### BACKGROUND **Company and Position** I serve as the Commercial and Finance Director at Kapnos Airport Shuttle. **Company Description** We offer passenger transportation services. ### OPPORTUNITY / CHALLENGE **Goals for The Obsidian Co.** To enhance direct online shuttle bookings through paid advertising channels on Google Search and Meta (Facebook & Instagram). Position Kapnos Airport Shuttle as the premier and most reliable option for airport transportation in Cyprus, particularly among tourists. ### SOLUTION **How I Found The Obsidian Co.** Through a referral. **Why I Chose Them** I was referred to them. **Team Composition** 2-5 employees were assigned. **Scope of Work** The work included managing digital social media channels to some extent, creating content, and managing ads (both on social media and Google). ### RESULTS & FEEDBACK **Measurable Outcomes** - Over 6,000 online bookings from Google Search campaigns in the last 3 months. - 1,981 purchases from Meta Ads with a Purchase ROAS of 14.61. - Significant decrease in Cost Per Booking and a strong CTR for high-intent keywords. - 29% growth in Meta sales and a 22% increase in ROAS compared to the same time last year. **Project Management** The Obsidian Co. generally met our expectations. They responded quickly to our needs and provided excellent service. **Primary Communication Method** Virtual meetings, email, or messaging apps. **Impressive Qualities** The youthful and eager-to-help nature of their team impressed me. **Areas for Improvement** They could have initiated meetings earlier to address communication challenges and establish clear protocols for issue resolution. ### ADDITIONAL CLIENT CASES **Beauty Line**: The Obsidian Co. improved Google Ads campaign effectiveness, leading to higher traffic and sales. **A.STEPHANIDES & SON**: The collaboration drove a 15% increase in sales through well-optimized campaigns. **Ancoria Bank**: They achieved a 15% rise in organic traffic and enhanced keyword rankings. **Panstromasew**: The project resulted in substantial organic search visibility improvements for their products. **Life Insurance Company**: Goals for social media growth and lead generation were successfully met. **Financial Services Company**: The marketing strategy significantly increased brand awareness and online engagement. The feedback across all collaborations emphasizes The Obsidian Co.'s responsiveness, professionalism, and tailored strategic insights, illustrating their effective contributions to enhancing digital marketing outcomes for various clients.