Object

For Object

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT OBJECT

http://object.design

We are a design studio based in Minneapolis, MN, focusing on brand identities, design systems, and digital experiences. Our mission is to foster clarity, connection, and a sense of purpose for our clients' brands.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Brand Guidelines Development

50% Product UX Strategy

About the Team

OUR STORY

In 2022, Object collaborated with Engine Digital and the NBA to redesign the websites for all 30 NBA teams, establishing a unified yet flexible visual design system. This scalable framework balances consistency with individuality, allowing each team to express their unique brand through customizable colors, fonts, and layouts. The design emphasizes a fan-centric approach, transforming roster pages with dynamic, hero-like player visuals and integrating real-time stories to engage active fans. The adaptable homepage offers seamless pre-game, live, and post-game coverage, enhancing user interaction and showcasing sponsorship opportunities to boost monetization. Overall, the project elevates the fan experience by merging functionality with distinct team identities while maintaining a cohesive user experience across all team sites.