Obility

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT OBILITY

We Know B2B

Obility serves as a catalyst for B2B Tech and SaaS businesses. We utilize a comprehensive, data-focused strategy to support your profitable scaling by harmonizing the various aspects of marketing for consistent and sustainable growth. Our approach includes executing high-performing, multi-channel campaigns and ensuring seamless revenue attribution through various methods, including paid search, paid social, display advertising, SEO, geolocation targeting, content marketing, landing page optimization, conversion rate optimization, and revenue operations. Consider us your perfect partner to assist you in:

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided+17 Services

7% Search Engine Optimization (SEO)

5% Content Marketing Strategy

3% Social Media Marketing

5% Demand Generation Marketing

3% Performance Marketing

3% Digital Strategy

2% Mobile & App Marketing

2% Pay Per Click

About the Team

OUR STORY

At Obility, we prioritize efficiency over growth metrics favored by platforms like Google, which primarily focus on shareholder value. We critically evaluate conventional approaches and platform recommendations, treating AI and automation as supportive tools rather than unquestioned authorities. This disciplined perspective enables us to safeguard expenditures while fostering more intelligent and sustainable growth for our clients.

Portfolio

Scaling Paid Media for Snowflake

Snowflake

Obility assisted Snowflake in scaling their monthly media investment from approximately $15,000 to over $700,000, contributing to the largest tech IPO at that time. The collaboration involved Obility’s Data, Paid Search, SEO, and Paid Social teams working together to achieve impressive results. The Challenge: Historically, Obility had focused on increasing opportunity growth, but was directed to shift its strategy towards generating new names from well-matched accounts. This required a fresh approach to digital marketing and a detailed analysis of which offers, channels, and audience targeting would be most effective in meeting this new objective. With a change in key performance indicators (KPIs) from Opportunities to New Name Marketing Qualified Leads (NNMQLs), a comprehensive strategy restructuring was necessary. The paid social sector was experiencing significant growth, so this KPI shift could impact its performance trajectory. Additionally, there was a need for improvement in the APAC region, where lead generation had been historically low. The Solution: The budget was reallocated to focus on prospecting across all platforms, with bi-weekly optimizations to maximize the most effective combinations. Multiple assets were created for testing among specifically targeted audiences. Greater attention was paid to user engagement beyond just content downloads, including webinars, academies, and digital events. Ongoing audience testing aimed to identify the best targeting strategies by platform, region, and vertical. The Results: There was a 24-fold increase in conversion rates, an 80% reduction in cost per acquisition (CPA), a 27-fold increase in influenced opportunities, and an 86% decrease in cost per influenced opportunity.

Blog Migration for Autodesk

Autodesk

Migrating a blog can be a demanding process filled with various challenges that may hinder the growth of your organic traffic. However, this is one of Obility's strengths. After Autodesk acquired four new brands, they needed to transfer their blogs to Autodesk's Construction Cloud blog. The challenge involved moving these blogs, establishing organic visibility and SEO value for the new brands within the Autodesk Construction suite, while preserving the SEO value of the acquired brands and redirecting traffic to the Autodesk website. The approach included: assessing blog posts from all four acquired businesses to determine which ones to migrate, reviewing and expanding organic keywords, migrating and optimizing the newly transferred blog content, and creating a content roadmap to support future content development. The outcomes were impressive: organic sessions in Q1 rose to 7,383, a significant increase from 101,286 in Q4, representing a 1,272% month-over-month growth in organic sessions throughout 2020, which jumped from 5,080 sessions in the first half to 23,316 in the second half. Tier 1 blogs contributed to 56% of our monthly traffic (21,203 out of 37,630) in December 2020, and of the 36 targeted keywords, 24 ranked on page one.

How To Rank in AI Overviews & Generative Engines

Boomi

Our client, Boomi, aimed to enhance its digital presence by venturing beyond traditional SEO and into the newer domain of generative engine optimization (GEO) to achieve higher rankings in Google AI Overviews and generative platforms such as ChatGPT and Perplexity. Our Objectives: 1. Target AI Overviews – achieve visibility in Google’s AI-generated search summaries. 2. Boost Presence in Generative Engines – make sure Boomi’s content is referenced in AI-driven search results. Our Strategy: We merged best practices from SEO and GEO to enhance Boomi’s visibility: 1. Keyword & Content Gap Analysis - Performed detailed research on long-tail keywords that AI overviews and generative engines favor, focusing on bottom-of-funnel (BOFU) keywords. - Identified content gaps between Boomi and its competitors to discover opportunities to feature in AI overviews where rivals were mentioned. - Ranked keywords based on relevance, search volume, and their potential to appear in AI overviews and affect generative engine results. 2. Content Creation & Optimization - Created collections of content and supporting pages tailored for AI-driven search experiences. - Enhanced existing content based on generative engine best practices, incorporating FAQ schema markup to improve visibility in AI-generated results. 3. Performance Tracking & Reporting - Developed a custom reporting dashboard to monitor Boomi and competitor rankings in AI Overviews and generative engines. - Analyzed the performance of Boomi and its competitors, providing insights into changes in AI-driven search results. The Outcome: In a short span of two months, Obility's strategy yielded impressive results: - 20 new content pieces achieved rankings in Google’s AI Overviews. - 40 previously existing blog articles optimized by Obility appeared in AI-generated search responses.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Obility delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Search Engine Optimization (SEO)

Content Marketing Strategy

Social Media Marketing

Demand Generation Marketing

Performance Marketing

Digital Strategy

Mobile & App Marketing

Pay Per Click

Ecommerce Marketing

Other Digital Marketing

Google Ads Management

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

YouTube Advertising

Programmatic Display Advertising

Retargeting & Remarketing Campaigns

TikTok & Snapchat Ads Management

App Install & Growth Advertising

Blog & Article Writing

Website Copywriting

Case Study Writing

White Paper & eBook Writing

Email & Newsletter Copywriting

Social Media Copywriting

Press Release Writing

Script Writing (Video & Podcast)

Industry Recognitions

Google Premier Partner

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Moz Top Recommended SEO Agency

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Portland Business Journal Lighthouse Award

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Locations

Headquarters

Portland, Oregon, United States

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