OBA PR

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Overview

$1,000+

Min Project Size

10 - 49

Employees

2012

Year Founded

ABOUT OBA PR

PR for Leading Brands

Since 2012, OBA PR has been delivering outstanding content writing services and public relations initiatives for a diverse array of clients across multiple industries. We specialize in online promotion through top-tier media outlets, facilitating the exposure necessary for launching new products, rebranding efforts, reputation management, securing investment funding, and much more. Our campaigns, driven by data, connect clients with their target audiences, build and enhance brands, and boost online engagement. Our content writing process always begins with a thorough understanding of our clients' needs; we prioritize grasping their business and market before penning the first word. Once we have insight into your customers, your business, and its environment, we can start crafting and distributing content that positions your company as a leader in your field. Our founder, Ohad Ben Artzi, who studied business at Oxford, has a diverse career background in areas such as real estate investment, international trade, online marketing data analysis, and various marketing positions, which enriches our approach to content creation and distribution.

Languages Spoken

ArabicEnglishSpanishRussianGermanFrenchUkrainianMalayalam

HIGHLIGHTS

$1,000+

Min Project Size

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

60% Public Relations

40% Content Creation

About the Team

OUR STORY

Our Narrative OBA PR, headed by Oxford-educated entrepreneur Ohad Ben Artzi alongside Head of Operations Vicky Ginsberg and Head of Marketing Christine Guan, has focused since 2018 on obtaining guaranteed tier-1 media placements for B2B firms in the finance and technology sectors. Through our robust connections with editors at top publications like Bloomberg, Forbes, and Entrepreneur, we provide organic features that help shape global thought leadership in areas such as fintech, AI, cybersecurity, and SaaS.

TEAM PHOTOS

Portfolio

REACHING TARGET BUYERS

Unknown

Vidliz, a company based in the UK, partnered with BA Content & PR to boost its visibility in the U.S. market. THE SOLUTION: CUSTOMER SUCCESS STORIES PROGRAM BA Content & PR highlighted Vidliz’s unique approach to achieve media coverage in industry publications accessed by key decision-makers in their focus sectors. We secured placements for articles and case studies that showcased Vidliz’s strategy, expertise, and the real benefits it provides to businesses in these areas. THE RESULTS: 700% INCREASE IN COVERAGE - 7 targeted media placements obtained within the first 8 months - Vidliz’s CEO, subject matter experts, and clients were featured in industry publications - Continued annual growth in branded search referral traffic.

FAST-GROWTH STARTUP WITH LIMITED INDUSTRY VISIBILI

Unknown

Despite being a rapidly expanding startup in a developing market, Rocket VR Health faced challenges due to low industry visibility and an uneven social media presence. To overcome these issues and attract potential customers, investors, and future employees, BA Content & PR implemented a targeted social media strategy aimed at showcasing Rocket VR Health’s innovative products to its specific audience. **THE SOLUTION: ESTABLISHING A ROBUST FOUNDATION FOR BRAND GROWTH** With important developments on the horizon for the company, BA Content & PR first concentrated on creating a strong foundation and enhancing Rocket VR Health’s social media presence, anticipating increased attention on the brand. We developed an organic social media program that provided key content pillars, a structured approach, and a consistent brand identity and strategy for each platform. By setting and applying best practices for Rocket VR Health's social content, crafting a customized posting schedule, and creating a content strategy that both promoted the brand's offerings and positioned it as a leader in the industry, BA Content & PR successfully boosted Rocket VR Health’s social channels and engagement. Throughout the initiative, we utilized social media analytics to pinpoint both high-performing and underperforming content to ensure continual improvement. **THE RESULTS: A 969% SURGE IN WEBSITE SESSIONS ATTRIBUTED TO LINKEDIN** Thanks to the refreshed strategy, alignment with best practices, and continuous optimization, BA Content & PR significantly enhanced Rocket VR Health’s organic social media performance. The outcome? In just one quarter, Rocket VR Health experienced a 100% rise in engagement rates on both Twitter and LinkedIn, along with a remarkable 969% increase in website sessions originating from LinkedIn, and a 100% boost in sessions from Twitter.

UNKNOWN PLAYER IN A CROWDED MARKET

Unknown

SFox contacted BA Content & PR when they were largely unknown outside the surveillance sector. Faced with numerous competitors vying for attention, they required a campaign that would quickly elevate their visibility among key IT media figures and influencers. SOLUTION: A FOCUSED APPROACH TO RELATIONSHIPS. BA Content & PR crafted a customized media outreach and social media strategy aimed at engaging important journalists and online influencers to enhance awareness. Additional initiatives included: - Quick-response outreach tied to industry developments - Exclusive storytelling opportunities with prioritized media outlets - A promotional strategy targeting customers. RESULTS: FROM NICHE TO INDUSTRY LEADER - Achieved substantial coverage in leading industry publications - Changed the market's perception of SFox from a niche player to a prominent leader.

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