NYOO Agency is headed by Brent Baldwin, a strategic marketer with over 20 years of experience in helping brands discover insightful truths. Brent excels at identifying the narratives within the data and transforming them into effective marketing strategies. His expertise spans various sectors, including entertainment, retail, healthcare, media, consumer packaged goods, and financial services. Brent is not one to settle for "good enough" and dislikes following traditional methods simply because they're customary. Recently, he was recognized as a Cult Brand Nominee alongside the CMOs of major brands like Coca-Cola, Skittles, Spotify, ESPN, and Doritos for his contributions to The Harlem Globetrotters. In 2020, during the global pandemic, Brent chose to take control of his own story by founding NYOO Agency. Both Brent and his agency are dedicated to helping you discover your unique and significant purpose. He resides just outside Atlanta with his wife Kelly and daughters Hailey and Madison, and you can often find him smoking brisket, expanding the kids' playground, or watching college football during the season on weekends.